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Author Topic: breaking BRW 103.3 to amp format, 60s-70s-80s to hd2  (Read 12569 times)
pjc1961
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Re: breaking BRW 103.3 to amp format, 60s-70s-80s to hd2
« Reply #60 on: June 27, 2012, 05:47:30 PM »

By Noon on Thursday we'll know for sure - just have to test 'em both! 

FWIW, a new CBS Boston story (http://boston.cbslocal.com/2012/06/27/cbs-radio-launches-amp-103-3-new-top-40-station-in-boston) mentions the shorter domain.

Also, a new Billboard report (http://www.billboard.biz/bbbiz/industry/record-labels/new-boston-top-40-is-fourth-cbs-clear-channel-1007442752.story) says that this would be the fourth time that CBS has launched a mainstream CHR station to compete with a CC-owned one (in addition to NYC, LA, and Detroit).  I'm thinking, though, that San Diego also counts (CBS's Energy 103.7 vs. CC's Channel 93.3).


Yes, I'd say San Diego counts as well.

As far as call letters go: CBS did change KLSX to KAMP in L.A. (Amp Radio 97.1) and WVMV to WDZH in Detroit (Amp Radio) but let them stay as WXRK New York (92~3 K-Rock to 92~3 Now).
As it is, the calls are buried in the top-of-hour ID and they'll push "103.3 Amp Radio" as the station "identifier".

Credit where credit is due: looks like Lance Venta of Radio Insight was correct after all; the original CBS Radio press release was (and is, as of this writing) indeed incorrect.

The correct website link is as mentioned in the Boston CBS Local link above:

http://1033ampradio.com which redirects to a Word Press password protected page: http://1033ampradio.cbslocal.com/

Streams to watch: 64 K  44 kHz stereo  AAC

http://provisioning.streamtheworld.com/pls/WODSFMAAC.pls (currently playing what's on-air at WODS FM 103.3)
http://provisioning.streamtheworld.com/pls/WODSHD2AAC.pls (currently playing The Cove WODS HD2)

Lower quality audio: 64 K  22 kHz  stereo

http://provisioning.streamtheworld.com/pls/WODSFM.pls
http://provisioning.streamtheworld.com/pls/WODSHD2.pls

For Windows Media (still compatible with other players):

http://provisioning.streamtheworld.com/asx/WODSFM.asx  (128 K  44 kHz  stereo)
http://provisioning.streamtheworld.com/asx/WODSHD2.asx  (64 K  22 kHz  stereo)

In player mode (not via Radio.com - just opens new tab/window for the feeds below): 64 K  44 kHz  stereo  AAC

http://player.streamtheworld.com/liveplayer.php?CALLSIGN=WODSFMAAC (On-air WODS FM 103.3)
http://player.streamtheworld.com/liveplayer.php?CALLSIGN=WODSHD2AAC (The Cove WODS HD2)
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EJM
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Re: breaking BRW 103.3 to amp format, 60s-70s-80s to hd2
« Reply #61 on: June 27, 2012, 05:58:23 PM »

Unfortunately they wouldn't be able to get the WHTT calls as they're used on a Cumulus station in Buffalo now Smiley What about WBMP or WBPP? Better yet, why not let the FCC decide? After all, it worked for WYJB and WDZH Smiley

well unless cbs already has a new set of calls ready to go which we will hear at noon tomorrow, it's gonna be wods for a bit, will sound weird!

the other amp stations? besides detroit?  they all have some form of amp  in the calls?

i'm going off memory here lol

Here's what I can dig up quickly about some of CBS's other halfway-recent CHR launches (see also the above post)...

San Francisco (Now) -- Calls are still KMVQ; however, in this case, the station did more of a segue from Rhythmic AC (as Movin') to a full CHR than an outright flip.

Houston (Hot) -- Calls were changed to KKHH.

San Diego (Energy) -- Calls were changed to KEGY.

Sacramento (Now) -- Calls are still KZZO; however, this is another case of more of a segue than an outright flip (and the station may be more Hot AC than CHR).
« Last Edit: June 27, 2012, 06:00:35 PM by EJM » Logged
sfradio
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Re: breaking BRW 103.3 to amp format, 60s-70s-80s to hd2
« Reply #62 on: June 27, 2012, 06:04:26 PM »

Unfortunately they wouldn't be able to get the WHTT calls as they're used on a Cumulus station in Buffalo now Smiley What about WBMP or WBPP? Better yet, why not let the FCC decide? After all, it worked for WYJB and WDZH Smiley

well unless cbs already has a new set of calls ready to go which we will hear at noon tomorrow, it's gonna be wods for a bit, will sound weird!

the other amp stations? besides detroit?  they all have some form of amp  in the calls?

i'm going off memory here lol

Here's what I can dig up quickly about some of CBS's other halfway-recent CHR launches (see also the above post)...

San Francisco (Now) -- Calls are still KMVQ; however, in this case, the station did more of a segue from Rhythmic AC (as Movin') to a full CHR than an outright flip.

Houston (Hot) -- Calls were changed to KKHH.

San Diego (Energy) -- Calls were changed to KEGY.

Sacramento (Now) -- Calls are still KZZO; however, this is another case of more of a segue than an outright flip (and the station may be more Hot AC than CHR).

For a time Movin 99.7 kept the KFRC call letters, september 22, 2006 to may 17, 2007 to be exact
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pjc1961
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Re: breaking BRW 103.3 to amp format, 60s-70s-80s to hd2
« Reply #63 on: June 27, 2012, 06:07:13 PM »

I don't know who is doing the morning show for CBS's top-40 WXRK-92.3 ("Now") in New York, but I wouldn't be completely surprised if 103.3 (whatever call letters it gets) simulcasts it.

That could save a lot of money.

On the other hand, how about a "Maximum Hitz" morning show with reduced commercials and little (if any) talk/news/weather/traffic??

Current 92~3 Now New York lineup consists of:

Mornings: Lil Cee & Sarah Lee
Middays: Eutopia
Afternoons: Micki Gamez
Nights: Zann
Late Nights: DJ Toro or other jocks/weekenders

I don't think they'll simulcast - if Nick Cannon was still there...maybe. The current morning show is just trying to find their sea legs for "Now" (pun intended Cheesy). In fact, newly installed PD Rick Gillette has had to practically make over the entire staff - the original weekday lineup that started on 92~3 Now in March 2009 is all gone.

The Maximum Hits/Hitz idea is a fair one. I don't know how much "talk-time" Carson Daly gets on his Amp Radio L.A. morning show, but it's likely not as much as the KIIS-FM Ryan Seacrest show.  
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EJM
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Re: breaking BRW 103.3 to amp format, 60s-70s-80s to hd2
« Reply #64 on: June 27, 2012, 06:19:55 PM »

There's more domain-related wackiness--this time, about 1033amp.com; see http://twitter.com/bostonradio/status/218121172167036930.
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brlmedia
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Re: breaking BRW 103.3 to amp format, 60s-70s-80s to hd2
« Reply #65 on: June 27, 2012, 06:23:38 PM »

There's more domain-related wackiness--this time, about 1033amp.com; see http://twitter.com/bostonradio/status/218121172167036930.


radio insight reported this too.  crazy!!!
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BJ Steigner
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Re: breaking BRW 103.3 to amp format, 60s-70s-80s to hd2
« Reply #66 on: June 27, 2012, 06:28:36 PM »

CBS Radio made a huge mistake on this...It looks likes Cheap Channel's WXKS 107.9 (Kiss 108) is going to laugh at this and put their station into overdrive...

103.3 Amp is not...IS NOT...going to dent Kiss 108.
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carolinaradio
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Re: breaking BRW 103.3 to amp format, 60s-70s-80s to hd2
« Reply #67 on: June 27, 2012, 06:34:39 PM »

I don't know if 103.3 coming back as classic hits is likely.  Yes, they brougt CBS-FM back, but that was more of a unique situation and was an unserved audience.  I don't know if WODS dropping classic hits will have the backlash like CBS-FM did.  Those listeners can go to 105.7.  Classic hits listeners in NYC had nowhere to go.

In Chicago, CBS tried to resurrect 104.3 WJMK a while back as "K-Hits" (this station was killed the day CBS-FM was, legendary oldies); so far, the station has done very little to take down WLS-FM, who picked up the format after WJMK dropped it.  

If WROR is smart, they will adjust the playlist to include more pop from the 70s and 80s and cut back on some of the harder rock.  Pep up the presentation.  They can easily pick up the old WODS audience and capitalize on this.  Assuming the old WODS audience successfully migrates to WROR, I don't know if a return of WODS would be very celebrated if it were to ever happen down the road.  I'm still shocked the station is flipping and it will be interesting to watch.
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reelyreal
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Re: breaking BRW 103.3 to amp format, 60s-70s-80s to hd2
« Reply #68 on: June 27, 2012, 06:36:21 PM »

This is the dumbest thing I've ever heard, and it's got Greg Strassell's idiotic STANK all over it.

Still won't let anyone touch his baby, the mediocre Hot AC WBMX.  So now, you're going to hear almost the same music on WBMX and WODS.  ARE YOU KIDDING ME?  You blow up your successful classic hits with solid 25-54 numbers to eat away at your WBMX numbers?  There's not even a guarantee that the listeners will leave Kiss 108.

idiotic.

Even if you had to keep WBMX for Strassell's ego, you're telling me WZLX was a more valuable property to save?

This. is. idiotic.  WODS was one of the best classic hits stations in the northeast, their upbeat presentation should be a lesson to all stations in the format.

Yes, CBS should go CHR.  It should have happened on WBMX.

Today, I'm disappointed in the company I work for and love, CBS Radio.  Bad call.
« Last Edit: June 27, 2012, 06:49:51 PM by reelyreal » Logged
DJbobo
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Re: breaking BRW 103.3 to amp format, 60s-70s-80s to hd2
« Reply #69 on: June 27, 2012, 07:01:13 PM »

This is the dumbest thing I've ever heard, and it's got Greg Strassell's idiotic STANK all over it.

Still won't let anyone touch his baby, the mediocre Hot AC WBMX.  So now, you're going to hear almost the same music on WBMX and WODS.  ARE YOU KIDDING ME?  You blow up your successful classic hits with solid 25-54 numbers to eat away at your WBMX numbers?  There's not even a guarantee that the listeners will leave Kiss 108.

idiotic.

Even if you had to keep WBMX for Strassell's ego, you're telling me WZLX was a more valuable property to save?

This. is. idiotic.  WODS was one of the best classic hits stations in the northeast, their upbeat presentation should be a lesson to all stations in the format.

Yes, CBS should go CHR.  It should have happened on WBMX.

Today, I'm disappointed in the company I work for and love, CBS Radio.  Bad call.

It's worth a shot at least. If it doesn't work after a couple years, they can always simulcast WBZ news on 103.3
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