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Author Topic: First Thoughts On 1033 Amp Radio  (Read 8295 times)
Peter Q. George (K1XRB)
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Re: First Thoughts On 1033 Amp Radio
« Reply #30 on: July 01, 2012, 09:29:15 PM »

complaining about compression-pumping in dance music, lol. it's driven to a limit on purpose. i'm all for dynamic range myself. but you're not going to find it there
Hey, I'm all for putting "excitement" into the music.  That's what they are trying to do, no doubt with this format.  But on some of the tunes, some of the bass notes really ramped down the rest of the spectrum, too much to where the rest if it sounded like it was "in the mud".  I'm not expecting this to be an audiophile station.  Hardly.  Listener fatigue, definite possibility.  Like I said, it's just my opinion.... take it or leave it.  In terms of AMP 103.3...... I'll leave it. Wink  I wish them luck.  But in a market which already has 2 well established CHR's, I don't think this will take a big chunk out of 'JAMN or KISS. 
« Last Edit: July 01, 2012, 09:43:17 PM by Peter Q. George (K1XRB) » Logged
Nick
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Re: First Thoughts On 1033 Amp Radio
« Reply #31 on: July 01, 2012, 10:32:28 PM »

I predict it'll do worse than the oldies format.
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raccoonradio
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Re: First Thoughts On 1033 Amp Radio
« Reply #32 on: July 01, 2012, 10:51:32 PM »

The new, or the old, 103.3 gets product placement in the new movie Ted. They show a Norah Jones concert at the Hatch Shell and signs say "Budweiser Concert Series-- 103.3 WODS-FM". Of course Bud def. had a product placement deal, shows up in entire movie
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Smoke
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Re: First Thoughts On 1033 Amp Radio
« Reply #33 on: July 02, 2012, 03:03:40 AM »

I predict it'll do worse than the oldies format.

Are you talking 6+ ratings, or bookings?  One is vanity, the other goes in the bank.
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Re: First Thoughts On 1033 Amp Radio
« Reply #34 on: July 02, 2012, 07:42:33 AM »

I predict it'll do worse than the oldies format.

Are you talking 6+ ratings, or bookings?  One is vanity, the other goes in the bank.


You can be #1 6+ and if your audience is primarily over 50 years of age, you are changing format.

Period.
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raccoonradio
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Re: First Thoughts On 1033 Amp Radio
« Reply #35 on: July 02, 2012, 07:54:16 AM »

"They said that they liked 'the Young Sound', when they let me go..."--Harry Chapin, WOLD
[If you can remember that song, you're no spring chicken...]

Yes there are many middle aged and older folks (am 50 myself) out there but when it comes to
advertisers, etc... well...
>>You can be #1 6+ and if your audience is primarily over 50 years of age, you are changing format.

Sad. True. As I pointed out one of the songs WODS played the day before the flip was a Beatles song that came out 48 years ago. While some of their stuff was a bit more recent, what does that tell you. It's all a matter of opinion how the Minajes, LMFAOs, and Katy Perrys rack up against Beatles, Stones, Elton, or Springsteen, but they're going for a bit of a younger crowd here.

Yeah, yeah, yeah, yeah... (OK so that's She Loves You not I Wanna Hold Your Hand
but ya get the idea!)
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encarta95
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Re: First Thoughts On 1033 Amp Radio
« Reply #36 on: July 02, 2012, 04:38:17 PM »

You can be #1 6+ and if your audience is primarily over 50 years of age, you are changing format.

Period.

And it happened just a few years ago… adult standards 104.3 KJUL, in Las Vegas.
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necrat123
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Re: First Thoughts On 1033 Amp Radio
« Reply #37 on: July 02, 2012, 07:00:47 PM »

well on my hd radio instead of call letters all i see is amp 103.3 might be a way of telling me its called amp but i thought call letters were supposed to be in there???

There's no requirement for call letters to be displayed. Slogans and other positioners are perfectly legal.

This should be a requirement for the station id field, however. The FCC should start requiring it.
As much as I hate more regulation.
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Signpost
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"PLAYING ALL OF THE MOST MUSIC " actual positioner


Re: First Thoughts On 1033 Amp Radio
« Reply #38 on: July 02, 2012, 07:19:29 PM »

When you see a young person blasting music out of their car, chances are they're not blasting the radio.

20 years ago, it was almost always the radio.

Abandoning loyal older listeners to go after younger ones:   younger ones didn't grow up listening to radio.     They had iPods instead.     45 year old soccer Moms are way more lucrative advertising targets than 20 year olds who still have to borrow money from their parents.    And this is where AMP can't touch Kiss 108/Jam'n:  they have older listeners AND younger listeners.       
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reelyreal
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Re: First Thoughts On 1033 Amp Radio
« Reply #39 on: July 02, 2012, 08:07:59 PM »

When you see a young person blasting music out of their car, chances are they're not blasting the radio.

20 years ago, it was almost always the radio.

Abandoning loyal older listeners to go after younger ones:   younger ones didn't grow up listening to radio.     They had iPods instead.     45 year old soccer Moms are way more lucrative advertising targets than 20 year olds who still have to borrow money from their parents.    And this is where AMP can't touch Kiss 108/Jam'n:  they have older listeners AND younger listeners.       

Every time I hear the "young people don't listen to the radio" statement, I want to invite all of you into the studio of my CHR here in New England, and work my phones for a shift.

Trust me, young people still listen to CHR.  I'm talking 12-18 and beyond.
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