This is why the Rihannas',Ushers,Flo Ridas Pitbulls etc are owning the "dance" sound on the pop charts.It's not that corporate don't understand Dance.They actually do and that's why they get the best Dance producers for their pop acts.
Now THOSE are fighting words!
I know we can get into an entire debate on "dance" vs. "rhythmic" here but you do have artists that are pure dance that DO sing, and sing good, but corporate is ignoring them. Let's face it, Rihanna and Usher established themselves as Pop/R&B artists FIRST. Flo Rida did rap. Pitbull MAY be the closest towards starting out as dance by using 75, Brazil Street for "Calle Ocho" but he is still a rapper. They all jumped on to the dance side because it's hot right now. But guaranteed, once this cycle goes they are all going to abandon it for the R&B sounds they came through in the first place.