What I don't understand is that CBS seems fast to flip formats in other markets--Boston from Classic Hits to CHR and Tampa from Hot AC to Sports just in the past 2 weeks--and yet Dave stays Dave. Maybe the big revenue from V-103 makes Dave changing not a priority.
Or...what I keep saying over and over and over - the AAA format has a WEALTHY LISTENERSHIP and people invested in the station that won't let the station flip
AAA stations survive with these kind of ratings in markets all across the nation, and many of them, like KFOG/San Francisco, are extremely well regarded/respected
Most of the negative posts in the 10 anti-Dave threads that have been created in the past month or so are by people who don't like the "sound" of Alt/Rock (it's not upbeat, it sounds like a "bad hangover" etc.) - in other words, most negative posts have been from people that wouldn't listen to Dave no matter how they programmed their station
I agree that AAA stations deliver affluent audiences, but in this case, that's not enough to overcome Dave-FM's low ratings. As far as agency business, most broadcast buyers are not that thorough. They don't look at income for the most part; they just look at the average audience, rates and cost-per-point. And you really can't blame them since they probably have 5 markets to knock out in one morning.
If Dave was doing well in billings, virtually all of their salespeople would not have left in the past year, which has been the case.