Brittany Out Of Q100 Middays

[pjc1961]

Rodney Ho of AJC has the story here.

Apparently her 11th place ranking in 25-54 middays didn't help matters (vs. 7th place overall for the station)
along with a 6th place ranking in 18-34 vs. 2nd in mornings and 3rd in afternoons.

[RoddyFreeman]

Rodney Ho of AJC has the story here.

Apparently her 11th place ranking in 25-54 middays didn't help matters (vs. 7th place overall for the station)
along with a 6th place ranking in 18-34 vs. 2nd in mornings and 3rd in afternoons.

I personally thought she fit in great and did a terrific job.  Midday is a music-intensive daypart, and I doubt Brittany had much to do with middays underperforming the rest of the station.  The music mix might have had a little more to do with it.  Of course, music driving the daypart is a reason why a lower-cost talent or voice tracking might work just as well.

[acheron82]

Most kids are still in school during midday.  No wonder their ratings are lower at that point.  Poor Brittany.   

[RR Piper]

That's too bad. I thought she was pretty good. Best of luck to her.