PRAISE now on 102.9

[ShawtyBlack_ATL]

As of 5pm today, Radio One is now simulcasting PRAISE on both 102.5 and 102.9.

[RoddyFreeman]

So they go from one waste of that signal to another.  With the value of FM signals in this market, why is Radio One wasting 2 of them?  Both 102.9 and 97.5 could be running different formats, especially with 107.5's new signal that's fine even south of town.

[trusty]

What are the ratings for this wasted station?

[wdb2003]

Praise is pulling in a 4.0 from the last ratings with the 102.5 FM signal by itself.

[BarryATL]

102.9 will help Praise get a better reach in the eastern burbs.  That area is one of their target areas/demographics. 

[ShawtyBlack_ATL]

So they go from one waste of that signal to another.  With the value of FM signals in this market, why is Radio One wasting 2 of them?  Both 102.9 and 97.5 could be running different formats, especially with 107.5's new signal that's fine even south of town.

I don't think Radio One will ever try a new format here.  They've got the Urban audience all covered.

[RoddyFreeman]

102.9 will help Praise get a better reach in the eastern burbs.  That area is one of their target areas/demographics. 

Barry, I looked at the coverage maps, and you're right.  This gives Praise needed heft in places such as Stone Mountain and Lithonia.

[secondchoice]

So they go from one waste of that signal to another.  With the value of FM signals in this market, why is Radio One wasting 2 of them? 

That "wasted signal" (class A) has been a top 10 station (6+) beating the River 97.1, The Fish 104.7, and both country stations and a bunch of other superior signaled stations.  How many class A's are top 10 (6+) in the top ten markets?  Demographically, I would guess the typical Urban Gospel listener has more spendable income, (except for night clubs and alcoholic beverages) the your Rap /  Hip Hop listener. 

[RoddyFreeman]

So they go from one waste of that signal to another.  With the value of FM signals in this market, why is Radio One wasting 2 of them? 

That "wasted signal" (class A) has been a top 10 station (6+) beating the River 97.1, The Fish 104.7, and both country stations and a bunch of other superior signaled stations.  How many class A's are top 10 (6+) in the top ten markets?  Demographically, I would guess the typical Urban Gospel listener has more spendable income, (except for night clubs and alcoholic beverages) the your Rap /  Hip Hop listener. 

Excuse me?  I was not calling 102.5 a wasted signal.  I was calling the 102.9 translator simulcasting 102.5 a wasted signal since it basically covers the same area as 102.5.  But as Barry pointed out, the 102.9 signal goes farther east, helping the station cover such places as Stone Mountain and Lithonia.

[taylorengineer]

This translator at 102.9 has a sole purpose - to nibble numbers away from V103. They want people who hit the "scan" button to hit their signal first and steal a little TSL from V.
Gospel may be more effective - lot's of shared listening.