Brent is a good guy. He loves to talk radio.
Back to the conversation.... it bugs the crap out of me that when I turned 50 this year my money was no longer worthy of advertising. I did not suddenly stop going to Wal-Mart or trolling Amazon.com. I just had a birthday. Nothing more.
An oldies station brings in folks who tend to have a very high disposable income. Why is that not attractive to advertisers?
Because the moron early 30 something year old consultants, and the corporate thugs, are destroying this once great media piece by piece. It's as if it's a "Custer's last stand", gobbling up all the available channels so no one can put LPFM or non-profit radio (you know, RADIO PEOPLE ACTUALLY PULL OUT THEIR WALLETS TO SUPPORT), and fill the airwaves with the same 100 songs over and over, extremist hate talkers, and dribble drabble "news" infotainment.
All News? My ass. I hear more stuff happen on my agency issued 700/800 P25 portable that NEVER makes the news, like the grenade and chemicals found on July 4th in Marietta at the Value Village on Cobb Parkway in the donation box to name one.
These bafoons running the show don't care that 50+ are the only ones left with disposable income.
They're living in about as much a fantasy world thinking people actually listen to their garbage pits as we think they'll ever program quality radio as once was before the industry became an unregulated free-for-all wasteland overtaken by corporate scumbags.