Only way would be to simulcast with 1200--reaching suburbs, etc. with 101.7 reaching the city/
commuters/younger listeners who prefer FM. Even then it'd be risky. So what goes on it--
Spanish? Libtalk? Fox Sports? What about a Mike/Jack/whatever station (worked for Ent.)
I can't see them going country to compete against KLB, not with the signal range.
What if they moved xmtr back to Medford or something..wasn't 101.7 up around there or
Malden? At least gets a bit further into suburbs...
Oldies or classic rock would be nice but apparently you can't sell a demo that buys stuff to advertisers.
Liberal talk might be worth trying since you could lay a foundation with Dial Global's Stephanie Miller and Ed Schultz and build from there. The debate would rage about whether it would get ratings. Could you sell that audience to advertisers? Would the station be properly promoted? Would the fact the Stephanie is simulcasting on Current TV make it less appealing? WWZN is no basis to judge the success of liberal talk because it has both signal and other disadvantages. The cc progressive talk on the old WKOX at 1200 is also no basis to judge because it could have had better promotion and the better signal 1200 now has.
Unfortunately, the most logical decision would be to simulcast 1200 conservative talk with little marginal cost. The question is whether they get a lot of additional listeners "Rush"-ing to tune in? Then, does 1200 stay conservative talk?