95.3 in Tijuana Now Playing Classic Hits

[swhyde1980]

It's interesting... does anyone if they are slowly changing the station, to target San Diego's english speaking listeners?  Or maybe just "stunting" to another format?.  I've been listening to it online from here in the Seattle area.  I don't know how viable the format they are running would be.  It sounds like it would be a competitor to 100.7 Jack-FM, if that's their intention.

EDIT:  Does Mexico have their own version of PPM?  If so...I wonder if Jack-FM was somehow popular south of the border, and so 95.3 wants to steal those listeners from them?

[DavidEduardo]

It's interesting... does anyone if they are slowly changing the station, to target San Diego's english speaking listeners? 

The signal is vastly inferior to other Tijuana stations and does not really cover the SD County metro. Even if running more than licensed power, it's at a location far SE of Tijuana and just couldn't cover much of the US market.

Does Mexico have their own version of PPM?  If so...I wonder if Jack-FM was somehow popular south of the border, and so 95.3 wants to steal those listeners from them?

Mexico has a traditional in-home coincidental supplemented by random intercepts.

The US implementation of Jack or its imitations was not popular in Tijuana; about the only US English language stations to show up in the INRA ratings in Tijuana are CHR.

[600kogo]

This format is a far cry from the Jack format but it does basically cover anything from 1950-1990 and only pop hits. Its a very refreshing change and a very enjoyable station to listen to! I hope it lasts, but the play list appears to be to large and not focused enough, but of course those are American concepts, I genuinely hope this works and stays around. Congrats to the owners of all of these stations for experimenting with something new and interesting !!! It appears from their website that they have done this with most of their stations. See why cant these people be like Jamie Bonilla and have a license for 4KW and run it at a Megawatt??? LOL

[600kogo]

BY the way Clear Channel did this same format in 1999-2000 on 94.1 and called it KJOY 94.1 Soft Oldies...It was after the Soft and Easy (KyXy carbon copy) was changed. It was sorta doing alright, but then KBEST went all 80s rock or what ever it was as B-94.9 and KJOY went full blown oldies.

In Dallas Citadel tried this and called it Platinum 96.7. Ron Chapman the original Herrigan of Charlie and Herrigan created Platinum, after years at KVIL he felt that the music was still relevant and convinced Citadel of it....Platinum lasted about a year now its WBAP-FM a news talk simulcast.

[DavidEduardo]

TI hope it lasts, but the play list appears to be to large and not focused enough, but of course those are American concepts,

No, they are not. I learned format radio in Mexico City in the 60's where three of the 5 stations in the cluster were very strict Top 40 operations with different music styles... but they had a playlist as short as WABC or WLS.

Today, Televisa Radio operates a group of about 40 FMs in Mexico under the name of "Los 40 Principales" or "The Top 40." The name goes back to what may have been the first Top 40 FM, in Madrid, in 1963. 

It appears from their website that they have done this with most of their stations.

They have done this with exactly one of their stations as can be seen at the company site at http://www.mmradio.com/

[600kogo]

Perhaps David you should try to actually listen to their streams before saying something that is incorrect. All of their stations branded "Milenio" have switched to this format. Chihuahua, Monterey, Saltillo, Guadalajara, Torreón, Tijuana. And they are all over the air FM stations not just streams, but listen for yourself.

[DavidEduardo]

Perhaps David you should try to actually listen to their streams before saying something that is incorrect. All of their stations branded "Milenio" have switched to this format. Chihuahua, Monterey, Saltillo, Guadalajara, Torreón, Tijuana. And they are all over the air FM stations not just streams, but listen for yourself.

"Milenio" is a corporate name to identify an existing news product which, on radio, is mostly a talk format (They call it "news" in the corporate section of the web page).

The Milenio brand is principally  Mexico's USA Today newspaper, a print and online daily, with local editions in a dozen cities. It has TV in three cities, also called Milenio, and also news talk. It is on cable services all over Mexico. The radio talk format is a brand extension.

There is no "milenio" music brand.

Keep in mind that just in Monterrey, they own 14 stations, only one of which is an AM / FM news talk simulcast, tied to the paper and TV channel.

The format on in Tijuana... soft AC hits from Bobby Vinton et. all... is likely a filler while they transition to or build out the Milenio format in that market, which is talk. It's also apparently a filler in a couple of other markets where they intend to expand the local talk on the Milenio stations. Unlike USA Today, the Milenio papers have true local editions with national branding.

As I said, this is a selection of "oldies" that were hits in Mexico, and tailored to Mexican taste in English language music. But it's fill, not a format.

Milenio is also the corporate brand for the news inserts on all the stations in the group.

[hipman2]

Earlier in the day, the station was playing "Love Cats" by The Cure and "People Are Still Having Sex" by LaTour. Not so adult contemporary, would you say?

[DavidEduardo]

Earlier in the day, the station was playing "Love Cats" by The Cure and "People Are Still Having Sex" by LaTour. Not so adult contemporary, would you say?

No. Fill.

As I posted before, this is just some kind of musical fill while the station transitions to be part of the Milenio news/talk radio network out of Monterrey.

"Milenio" is a national newspaper, a cable TV all-news network and a news and commentary radio network. It is not a music format (although FM talkers in Mexico are more prone to having music programs than their US counterparts).

A short piece of the Wikipedia article, which, in this case, is accurate:

"Milenio is a major national newspaper in Mexico, owned by Grupo Multimedios. It is published in 11 cities across Mexico, including Monterrey, Mexico City, Guadalajara, León, Pachuca, Puebla, Villahermosa, Tampico, Torreón, Toluca, and Xalapa. In each local edition they include local content and national news developed by the media group, not only from their newspaper reporters, but also from the radio and television stations owned by Multimedios."

Whatever stuff we are hearing on the Tijuana station is not a format... it is more likely a way of "clearing the way" for the new talk format so it will not be associated in any way with "La Caliente."  This would be a normal practice in Mexico where radio listening is highly segregated by socioeconomic levels. Caliente was a C-, D and E level station. Milenio is an A, B and C+ level station, and listeners in those s/e levels would not like any association with a "grupera" station to the extent that such an association might cause them not to listen.

[Radio3787]

When is Tijuana/San Diego going to get a Radio H20? I think 106.5 would be perfect as te ratings keep declining with every book.