CC barely owned the station for 4 years! Please explain how that was not corporate greed?
Investment in a radio station wasn't going to increase the rock audience in Houston, or improve the marketability of new rock. The train has already left the station. That's why no one else has attempted the format since KLOL flipped.
Obviously this is your opinion, and not really based on anything right? I mean how could you know what is in the minds of the suits or the listeners? Were you a Rock 101 KLOL Listener? Did you attend any of the S&P Holiday Balls, events, etc? I can tell I did, and it was, and still is part of the Houston Culture even 8 years after they killed it off.
You over simplify what happened as just another sound business decision, and I would argue that a station with a 34 year history in Houston as KLOL (even more if you count the original KTRH from which KLOL was born) deserved to be saved while they flipped some other station they owened in the same market that had been around allot less that 34+ years. For another Latin station no less. As if Houston did not have enough Latin stations already.
Did you look at the last Arbitron rating? all the way down to 13 is Mega 101, so what now? The market was not killed by Rock Genres splintering. It was caused by bad programming. PD's at Rock 101 KLOL narrowed the playlist down so much that nobody wanted to listen anymore other than for the on air personalities, and when they finally killed that off by firing Mark Stevens from one of the most successful morning shows of all time, and some would argue the pioneers of the morning show format that spawned guys like Howard Stern, of course it suffered.
Get new blood in there, shake it up and play more varieties of Rock and that would restore the might Rock 101 KLOL to the top of the Houston Market, so I say you are mistaken if you think investing time and money in Rock 101 KLOL would not have made a difference. I submit the station deserved a chance more than any of the other stations CC owned in the Houston Market regardless what it's Arbitron rating was. IMHO CC ran the station into the ground, then flipped it for a fast buck.