Rock101KLOL.com

[Rock101KLOL]

Branding and brand protection are important to terrestrial radio, so yes, I would think that the owners of KLOL would be concerned. On the other hand, I haven't gotten to check out your stream, but seeing images of Outlaw Dave on your site reminded me of when I was in college, and would drive into Houston for a Skynyrd concert, or .38 Special, or so on, and tune into KLOL as soon as I could pick up the signal. The station was fun to listen to, and the music was right up my alley.

Mega 101 never uses the call letters KLOL as part of their branding for obvious reasons, so not sure they would care, and as someone else suggested the two audiences do not overlap. But who know what will happen. I will keep you all posted.

Having listened to the stream, what where your first impressions? Keep in mind it is an automated DJ right now, and I have plans to have live DJ's on the official launch date, and those DJ's will have full control of their playlists within the Rock genre, which should breathe some life back into the way people broadcast and listen to radio, be it analog or digital.

It is my hope that the same feeling you experienced seeing those images and hearing those songs is the same reaction my listeners will have, and so far the response has been great!

[Rock101KLOL]

You assume that I have not contacted Pat Fant... And Pat Fant did not own KLOL. That company is dead and has been for nearly 8 years. Fans begged Clear Channel, and CBS to bring back Rock 101 KLOL, signed petitions, etc. The suits were not interested in what Rock 101 KLOL fans wanted and they made that clear by turning their backs on those listeners.

As far as using the runway radio logo, how am I to create something that has already been created, and who would not want to use familiar branding that is now part of the Internet and not any corporation. And if you are suggesting that Pat Fant is hurting for money or my use of the branding is in some way taking money out of his pocket, I think you are misguided.

They (Pat Fantm and Anyone else) had nearly 8 years to do something, and none of them did. I would suggest it was not for a lack of funds, but rather lack of interest in the company or brand. They have all moved on to other things.

We as fans all owe people like Pat Fant and others KLOL pioneers thanks for bringing us KLOL, but I would suggest we all paid our dues purchasing his advertisers products, attending their events, etc and filled his pockets, and others with large amounts of cash. It was corporate greed that cost Houston it cultural icon for 34 years... Please don't tell me that corporate greed will again raise it's ugly head and kill Rock 101 KLOL a 2nd time?!

[TheBigA]

It was corporate greed that cost Houston it cultural icon for 34 years...

Oh come on...it was changing demographics and the near-death of new rock that hurt KLOL and dozens of other rock stations around the country.  The rock radio audience split into several sub-genres 20 years ago, none of which was willing to listen to the music of the other.  We'll see if all those sub-genres will be satsified with your music mix, rather than complain about it either having too much classic, too much rap, too much metal, too much this or that.  Good luck.   

[Rock101KLOL]

It was corporate greed that cost Houston it cultural icon for 34 years...

Oh come on...it was changing demographics and the near-death of new rock that hurt KLOL and dozens of other rock stations around the country.  The rock radio audience split into several sub-genres 20 years ago, none of which was willing to listen to the music of the other.  We'll see if all those sub-genres will be satsified with your music mix, rather than complain about it either having too much classic, too much rap, too much metal, too much this or that.  Good luck.   

Things change all of the time, and people change and become more willing to listen to something that perhaps 8 years ago they wouldn't. But lets make one thing clear. There will be no RAP music played on Rock101KLOL.com!

Rock of all generations is being broadcast right now, and the response is great. So I think your understanding of the Houston market is limited. Based on the demographics I am seeing on my charts it is the 25-54 range that is most interest and the 35-54 range is most interested. Keep in mind this is a non-commercial enterprise at the moment, and I have dumped allot of my own money into this including sadly a new SCSI Raid controller and two new SCSI hard drives after a freak total failure last week just Mike McGuff's Article http://mikemcguff.blogspot.com/2012/07/rock-101-klol-back-on-air.html was published. This is not to mention the huge amount of time I have invested, in developing this.

[TheBigA]

Things change all of the time, and people change

That's why I said it wasn't "corporate greed."  Things changed in many ways.

[Rock101KLOL]

Things change all of the time, and people change

That's why I said it wasn't "corporate greed."  Things changed in many ways.

Well I respectfully disagree with you because Rock 101 KLOL was at the top of the Houston ratings from the 70's through the early 90's and instead of investing in a station that had slipped in the ratings, they simply flipped it for fast cash. CC barely owned the station for 4 years! Please explain how that was not corporate greed?

[TheBigA]

CC barely owned the station for 4 years! Please explain how that was not corporate greed?

Investment in a radio station wasn't going to increase the rock audience in Houston, or improve the marketability of new rock.  The train has already left the station.  That's why no one else has attempted the format since KLOL flipped. 

[Rock101KLOL]

CC barely owned the station for 4 years! Please explain how that was not corporate greed?

Investment in a radio station wasn't going to increase the rock audience in Houston, or improve the marketability of new rock.  The train has already left the station.  That's why no one else has attempted the format since KLOL flipped. 

Obviously this is your opinion, and not really based on anything right? I mean how could you know what is in the minds of the suits or the listeners? Were you a Rock 101 KLOL Listener? Did you attend any of the S&P Holiday Balls, events, etc? I can tell I did, and it was, and still is part of the Houston Culture even 8 years after they killed it off.

You over simplify what happened as just another sound business decision, and I would argue that a station with a 34 year history in Houston as KLOL  (even more if you count the original KTRH from which KLOL was born) deserved to be saved while they flipped some other station they owened in the same market that had been around allot less that 34+ years. For another Latin station no less. As if Houston did not have enough Latin stations already.

Did you look at the last Arbitron rating? all the way down to 13 is Mega 101, so what now? The market was not killed by Rock Genres splintering. It was caused by bad programming. PD's at Rock 101 KLOL narrowed the playlist down so much that nobody wanted to listen anymore other than for the on air personalities, and when they finally killed that off by firing Mark Stevens from one of the most successful morning shows of all time, and some would argue the pioneers of the morning show format that spawned guys like Howard Stern, of course it suffered.

Get new blood in there, shake it up and play more varieties of Rock and that would restore the might Rock 101 KLOL to the top of the Houston Market, so I say you are mistaken if you think investing time and money in Rock 101 KLOL would not have made a difference. I submit the station deserved a chance more than any of the other stations CC owned in the Houston Market regardless what it's Arbitron rating was. IMHO CC ran the station into the ground, then flipped it for a fast buck.

[EJM]

That's why no one else has attempted the format since KLOL flipped. 

While I agree with your general point, what about Cumulus and KIOL (first at 97.5 and then at 103.7)?

[Rock101KLOL]

That's why no one else has attempted the format since KLOL flipped. 

While I agree with your general point, what about Cumulus and KIOL (first at 97.5 and then at 103.7)?

Your point is?