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Author Topic: Cumulus is making some changes in Mobile/Pensacola  (Read 13551 times)
Rob-42
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Cumulus is making some changes in Mobile/Pensacola
« on: July 08, 2012, 01:58:07 PM »

Stay tuned tomorrow for WABD's announcement for a "BIG jump to the left" at 7:20 am. With the recent purchase of two giant 100KW stations, 102.7 here in Milton, and 92.9 in Mobile, my money will be on 92.9 as 102.7 is a big cash cow for both Mobile and Pensacola. Despite were flooded with country stations. BLX's signal is clearly heard here in Ft Walton. It be the wise choice as HMN's signal sucks.

-Rob
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mrlayne
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Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #1 on: July 08, 2012, 02:09:24 PM »

i expect the WABD staff to be joining the unemployment line soon, jan probably found out that the staff has talent..and we all know that cumulus doesn't exactly like talented folks on their chr stations.


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ksradiogeek
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Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #2 on: July 08, 2012, 04:15:45 PM »

WABD won't move to 92.9. BLX has been Mobile's heritage Urban for MANY years. It won't change. Probably some promotion.
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Zach
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Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #3 on: July 08, 2012, 05:38:10 PM »

It would be unwise to move them now that the station is finally gathering traction with listeners.  Both 94.1 and 102.7 are Pensacola-licensed which means nothing in the grand scheme of things but their ratings seem to favor Pensacola over Mobile.  WABD would be wise to continue playing to Mobile and letting HMN basically have a crack at Pensacola.

Wouldn't it be crazy though if they made a sweetheart deal with K-Love to swap frequencies?  CHR would land back on 97.5 and K-Love could have 104.1.  I'm not making that prediction, but it would be kinda funny.

Having said all that, 94.1 and 102.7 are both redundant formats in these markets, so it wouldn't be out of the realm of possibility to see one shuffled off this mortal coil.
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mrlayne
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Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #4 on: July 08, 2012, 05:49:08 PM »

has cumulus ever done anything wise?
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Rob-42
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Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #5 on: July 08, 2012, 06:28:28 PM »

No, I think this is set in stone:

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I really predict BLX, heritage stations don't mean anything to crapulus. If they ruin BLX, a lot of urban fans would be upset.

I know before a station makes a change, they have to get approved by the FCC. When 97.5 made the switch, it was already owned by EMF.

-Rob
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mrlayne
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Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #6 on: July 08, 2012, 06:53:24 PM »

heritage stations don't mean anything to crapulus.
-Rob

case in point, heritage top 40 station WHHY Montgomery, a monster signal that was once breaking new songs/artists left and right at it's peak in the 80's is now worthless and a joke due to jan jeffries.
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Dr voicetrack
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Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #7 on: July 08, 2012, 07:15:54 PM »

Cumulus will not touch BLX, period. Unless they really want that building burned to the ground because half the city would be fuming.

Whatever Cumulus does with WABD, I'm pretty sure FT. Walton won't be in the thinking with Cumulus stations already in that market.
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Kent
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Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #8 on: July 08, 2012, 08:27:19 PM »

case in point, heritage top 40 station WHHY Montgomery, a monster signal that was once breaking new songs/artists left and right at it's peak in the 80's is now worthless and a joke due to jan jeffries.

WHHY was destroyed long before Cumulus took it over.  Anyone remember WJCC "Cat Country?"  It was a CHR in the early 90's when no one wanted to be a CHR and went country.  Cumulus did little more than put the WHHY calls back on 101.9 and launch a brand new station to take it out of competition with their WLWI.  No, it's not as a good as the original one was, but it's not a continuation of the original either.
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R.D.P.
Still Working On Brining CCM To The Radio Dial Here In Selma. Hope 2013 will see me doing it.
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Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #9 on: July 08, 2012, 08:31:43 PM »

Yes I do. 

That was one big mistake indeed.

WHHY hasn't been the same since their comeback.

Their best days are way behind them.

R.D.P. <><

« Last Edit: July 08, 2012, 08:36:58 PM by R.D.P. » Logged

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