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Author Topic: Cumulus is making some changes in Mobile/Pensacola  (Read 13272 times)
Zach
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Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #40 on: July 10, 2012, 02:07:38 PM »

It's a great combo, the 98.3/95.7 pairing, but not nearly as good as having 97.5.  The 60 dBu of both stations combined leaves out almost half the Pensacola metro area and neither station reaches the beaches (or rocks the docks? LOL) or Foley, Bay Minette or Atmore with a solid signal.

In fact since I'm in Foley I can attest that picking up WDLT and WKFP with anything less than a solid radio with a good antenna is very difficult under most circumstances.  Usually 95.7 is just noise and 98.3 is blown away by 98.1 and sometimes bleed over from 98.7 if it's a really cheapo radio.

Of course none of this matters to EMF, since they just snagged a nice C2 in a much bigger market.
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musiconradio.com
Keep in mind, if you are tired of corporate radio. You have the choice of listening to thousands of small market operators.
rimember

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wlyb 96.3 FM Livingston Alabama & a CP in Frisco


Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #41 on: July 10, 2012, 06:24:19 PM »

Quote
In fact since I'm in Foley I can attest that picking up WDLT and WKFP with anything less than a solid radio with a good antenna is very difficult under most circumstances.

Most of KLOVE listeners will be online and in the car. 98.3 has great coverage in the car for Foley & Gulf Shores.The loss of listeners will be minimal.

KLOVE has a high TSL, and listeners will look for it. The big winners will be DLT (full coverage) and 97.5, most people don't understand the internal changes (sale) of WABB, and think it has returned, and will be excited.

Magic 106.1 will be the only casualty.
« Last Edit: July 10, 2012, 06:28:05 PM by musiconradio.com » Logged

"An emergency focus group was called in. A quick callout was done, and voicetracks were recut. Then... corporate had to approve the song(s) that could be played. It was run up the chain to the regional programmer, and then approved by the hired consultant. Did I miss someone that wasn't on the memo"
Mario500
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Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #42 on: July 10, 2012, 08:17:20 PM »


KLOVE has a high TSL [time spent listening], and listeners will look for it. The big winners will be DLT (full coverage) and 97.5, most people don't understand the internal changes (sale) of WABB, and think it has returned, and will be excited.

Magic 106.1 will be the only casualty.

I believe most folks who miss WABB-FM truly understood the internal changes, since the sale of WABB-FM was the subject of many local TV broadcasts and news articles on the Internet. 
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musiconradio.com
Keep in mind, if you are tired of corporate radio. You have the choice of listening to thousands of small market operators.
rimember

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wlyb 96.3 FM Livingston Alabama & a CP in Frisco


Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #43 on: July 10, 2012, 09:22:33 PM »

Quote
I believe most folks who miss WABB-FM truly understood the internal changes

The WABB sale is old news,and is good reflection for us radio geeks  Grin

Nah. Read the WABD Facebook page. Many are confused, have questions, are happy, or sad. Keep in mind we talk about radio everyday. The listener is not concerned about the chess game of changing frequencies. They know 97.5 is back, and they are happy. KLOVE people will be upset. DLT listeners will be bothered because they will need to change their presets, or wonder where 98.3 went.

It is a big change for the listener, until they figure out what the changes are.
« Last Edit: July 10, 2012, 09:24:34 PM by musiconradio.com » Logged

"An emergency focus group was called in. A quick callout was done, and voicetracks were recut. Then... corporate had to approve the song(s) that could be played. It was run up the chain to the regional programmer, and then approved by the hired consultant. Did I miss someone that wasn't on the memo"
R.D.P.
Still Working On Brining CCM To The Radio Dial Here In Selma. Hope 2013 will see me doing it.
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Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #44 on: July 10, 2012, 09:42:54 PM »

I believe this one will be a win win for everyone involved.

WLVM: This station will now be able to target those areas where they'll have the greatest success.
WABD: The listeners will be glad to see them return Top 40 to its original home.
WDLT: This station will gain more listeners, because of its bigger coverage area.

R.D.P. <><
« Last Edit: July 10, 2012, 09:54:49 PM by R.D.P. » Logged

Celebrating 25 Years In the Lawn Care Profession, in 2013
Celebrating 17 Years With People for Jesus, in 2013
Celebrating 3 Years With The Crescent Hill Bible Tract and Outreach Ministry, in 2013
And Being Influenced By These Radio Stations: Alexander, Bluewater, Moody South, WLBF, WDJC and Redeemer
Zach
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Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #45 on: July 10, 2012, 10:04:36 PM »

KLOVE people will be upset.

"People" is plural. Wink
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poledo
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Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #46 on: July 10, 2012, 10:18:08 PM »

KLOVE people will be upset.

"People" is plural. Wink

True.  EMF hasn't had time to build a listener base on 97.5 yet.  KLOVE shouldn't have anyone bothered by the move to 98.3 or 95.7.   The only losers are folks living in Northern Escambia county Florida and Escambia county in Alabama.  I wonder if people that go to Indian casinos listen to KLOVE.  Now on the other hand, 98.3 has been a top 3 spot on the Mobile radio dial for decades... people are going to turn there by instinct for years to come.  Now 98.3 will be sharing god with the folks that accidentally flip to 98.3, the should increase EMF's listener base significantly adding the black audience to the white kids they got from 97.5
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musiconradio.com
Keep in mind, if you are tired of corporate radio. You have the choice of listening to thousands of small market operators.
rimember

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wlyb 96.3 FM Livingston Alabama & a CP in Frisco


Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #47 on: July 10, 2012, 11:01:17 PM »

The KLOVE people's will adapt  Grin
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"An emergency focus group was called in. A quick callout was done, and voicetracks were recut. Then... corporate had to approve the song(s) that could be played. It was run up the chain to the regional programmer, and then approved by the hired consultant. Did I miss someone that wasn't on the memo"
Rob-42
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Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #48 on: July 11, 2012, 12:46:26 AM »

How well are they in the ratings? (KLOVE)

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poledo
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Re: Cumulus is making some changes in Mobile/Pensacola
« Reply #49 on: July 11, 2012, 07:18:40 AM »

How well are they in the ratings? (KLOVE)

I think an old dude out in California listens. 
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