WLYT Changes Calls To WLKO - The Lake102.9

[carolinaradio]

How do you guys feel The Lake will affect The Ride? 

There is overlap, but I feel that most of The Ride's listeners will remain loyal.  Between Fox and Ride, as far as pre-1990s rock goes, there is so much overlap with The Lake with it being rock leaning.  The Ride is kind of like an adult hits station, by a stretch.

I listened to The Lake again today...what a snoozer.  Does anybody here like it yet?  The imaging is boring and uncreative for adult hits.  That's part of why I think Chuck FM/Greenville does such a good job - there are TONS of local references in the imaging, and they seem to constantly update it.    Their music is customized for this market's needs, as well, which makes all the difference.

[Johnny Caudle]

Does anybody here like it yet?

It's growing on me. The playlist seems to be getting longer. My kids enjoy it.

www.twitter.com/johnnycaudle

[eacalhoun1]

Does anybody here like it yet?

It's growing on me. The playlist seems to be getting longer. My kids enjoy it.

www.twitter.com/johnnycaudle

Maybe I should re-visit "The Lake". However, I already replaced its preset on my car radio

[carolinaradio]

It doesn't look like Clear Channel is going to park the "WLYT" calls.  From what I can find, the calls are currently available.

Perhaps they don't have the value they once did, given that fewer stations are going by "Lite" as the format has evolved.

Edit: I can't believe how many Facebook fans The Lake has gotten so quickly.  It must be from that Aruban vacation that requires you to like the page.

[Mike Sheridan]

The WLYT calls kind of fell in our laps.  We'd already changed the name of the station from "EZ" to "Lite" and were looking for available call letters to match.  We were actually close to buying (not nearly as good) calls from an existing station when I noticed in R&R that the Boston station that had WLYT had just dropped 'em.  Got 'em for the price of the filing fee.

Before I left we were calling it "Lite Rock with less talk"  when I came back, the "rock" was gone.  I assume at the time "rock" was considered a negative?

[DToTheJ]

...I can't believe how many Facebook fans The Lake has gotten so quickly.  It must be from that Aruban vacation that requires you to like the page.

Maybe they're using the same service to get likes that Rush Limbaugh's "Babes" Facebook page is... 

[Johnny Caudle]

I can't believe how many Facebook fans The Lake has gotten so quickly.  It must be from that Aruban vacation that requires you to like the page.

Whatever works. 

[hschutte]

One thing I miss is the 80s lunch. I guess none of the stations will take that over.

[carolinaradio]

I know it's not a Charlotte station, but doesn't Magic 98.9 rimshot in to a lot of the market well, particularly the western part?  They have all-request 80s weekdays 12p-1p and 70s/80s music Saturday from 7p-mid.

[vchimpanzee]

"Ice Ice Baby" followed by "Crazy Train". How this type of format survives is beyond me.