NYC Arbitron Radio Ratings: June 2012

[DToTheJ]

@LIRadio: ESPN can only hope that they reach a 2, if not a 3 share, during football season. Otherwise, they may need to rethink their strategy on 98.7, as far as programming is concerned. I mean, how does an AM station move to FM and lose ratings?

@Barry: I'm sure WEMP's ratings from their first books as a news station are documented on this board somewhere... and by the way, you left out an "E" in your previous post someplace... 

[BobSmolarek]

I too am surprised at the 92.3 NOW drop, especially since the CHR format is hot all over, doing great in Dallas, Chicago, Boston etc. WPAT-FM at 1.2? What is going on there? WOR's cume is getting dangerously low. Of course I agree how long can WEMP last, it looks like a bust there. Also WCBS-AM I thought it would be higher due to the Yankees broadcasts.

[thataveragejoe]

@LIRadio: ESPN can only hope that they reach a 2, if not a 3 share, during football season. Otherwise, they may need to rethink their strategy on 98.7, as far as programming is concerned. I mean, how does an AM station move to FM and lose ratings?

And people are worried about WFAN? Heh.

[TimeIsTight]

WCBS-AM I thought it would be higher due to the Yankees broadcasts.

There was a Yankee game cume figure that was published a few months back that was somewhat surprising.

It showed the average Yankee game cume at about 360,000 last year.

That means that about 360,000 different individuals tune in to, at least, a few minutes of each game.

Comparing cume figures from before the baseball season, it seems the Yankees add about 500,000 listeners a week
to the WCBS cume who wouldn't tune in to the all newser otherwise.

Apparently, the Yankees aren't quite as big a radio draw as many of us have assumed.

[liradioisbad]

@LIRadio: ESPN can only hope that they reach a 2, if not a 3 share, during football season. Otherwise, they may need to rethink their strategy on 98.7, as far as programming is concerned. I mean, how does an AM station move to FM and lose ratings?

I swore that they were getting around a 1.0 prior to the move to FM.

And does anyone seriously think moving Stephen A. Smith to later in the afternoon is gonna really help 

[GooberVision]

I too am surprised at the 92.3 NOW drop, especially since the CHR format is hot all over, doing great in Dallas, Chicago, Boston etc. WPAT-FM at 1.2? What is going on there? WOR's cume is getting dangerously low. Of course I agree how long can WEMP last, it looks like a bust there. Also WCBS-AM I thought it would be higher due to the Yankees broadcasts.

The CHR format is doing well for CHR's that are actually good in the eyes of good branding and to female listeners 18-34.

[BarryATL]

@Barry: I'm sure WEMP's ratings from their first books as a news station are documented on this board somewhere... and by the way, you left out an "E" in your previous post someplace... 

Oooops!  I just re-read my post and nearly fell out of my chair laughing.  I should proof better before I get in some real trouble.   

[gj567]

@Barry: I'm sure WEMP's ratings from their first books as a news station are documented on this board somewhere... and by the way, you left out an "E" in your previous post someplace... 

Oooops!  I just re-read my post and nearly fell out of my chair laughing.  I should proof better before I get in some real trouble.   

You know what they say: "Everybody makes mistakes".    Back to topic, though.  Concerning WEPN, This is why, for the meantime, a WFAN simul should not even be considered by the CBS folks. 

[carolinaradio]

I don't understand why 92.3 Now is having such a struggle competing with Z100, either.  That was a bad drop for them.  CBS's 97.1 Amp Radio in LA is doing decently against heritage CHR KIIS. 

I'm sure Fresh probably bills better than Now, and is more attractive to advertisers.  I think I'd agree that if it was 92.3 vs. 102.7 for WFAN-FM, whenever the day comes, it'll be the former.  I still don't see them touching CBS-FM.

[d21ofnj]

I don't understand why 92.3 Now is having such a struggle competing with Z100, either.  That was a bad drop for them.  CBS's 97.1 Amp Radio in LA is doing decently against heritage CHR KIIS. 

I'm sure Fresh probably bills better than Now, and is more attractive to advertisers.  I think I'd agree that if it was 92.3 vs. 102.7 for WFAN-FM, whenever the day comes, it'll be the former.  I still don't see them touching CBS-FM.

As somebody mentioned earlier, 101.1 south of New Brunswick fights with B101.1 in Philly.