Uh.. That didn't work out too well for Young Country when they put money in books at the Fort Worth library.
Gee - I didn't know that somebody tried that. I'll bet the folks at the Fort Worth library were thrilled to have an influx of new patrons. What happened to Young Country?
Another thing that Mark and KSKY could do is take a few tactics out of the Cumulus playbook.
For example, when Cumulus's Huckabee program went on the air, the very first call, which was put on the air within a second of the call in number being given for the first time, was a staged call from a Cumulus VP gushing with talking points from Cumulus's Huckabee/anti-Rush press releases. What KSKY could do is flood WBAP with calls during the 9:00 - 10:00 hour to the Ben Ferguson Show gushing on the air about how wonderful Ben Ferguson is and what a "refreshing alternative" he is to Mark Davis on 660 AM - making sure, of course, they get in the part about Mark Davis and 660. If calls coming in from "Muffy In Balch Springs" and "Bubba From Highland Park" all show on the caller ID as having a 404 area code, the screener just might assume that corporate is up to their old tricks and actually put the calls through! That would spread the word to WBAP listeners just as good as buying ads on WBAP - which, of course, Cumulus wouldn't sell.
And, just like Cumulus played tag team with Media Matters in order to drum up publicity/affiliates for Huckabee, Davis and KSKY could play tag team with the Occupy movement. A few months ago, the Occupy movement went on this really creepy, violent, nighttime rampage and vandalized San Francisco's Mission District (see: http://blog.sfgate.com/crime/2012/05/23/anarchists-trashing-of-mission-now-on-youtube/?tsp=1
) Davis and KSKY could perhaps play tag team with some local Occupy cell and have them go on a similar rampage through downtown Dallas or downtown Fort Worth or perhaps even both with loud chants and huge banners demanding that the evil monster Mark Davis be removed from the 660 AM airwaves. Probably a good idea that the banners also mention 7:00 AM to 10 AM weekdays in a font large enough to show up on the television cameras. That, too, would get LOTS of local media coverage and certainly would help get the word out that Mark is now on KSKY.
Gee, KSKY really ought to hire me as their promotions director. I could take the station to a level of visibility that it has never even dreamed of!