Boston June 2012 PPM

[recto101]

http://www.radio-info.com/markets/boston

WBZ-AM gets a 5.2 in the books.

[leegart]

One wonders why CBS didn't flip 104.5 instead of 103.3. I guess it must be all about the billing not the ratings or the demographics of the audience.

[reelyreal]

It should be noted that the June 2012 numbers for Boston are NOT out.  You're looking at the May numbers.

Boston numbers come out tomorrow.

[NHRadio]

That's exactly right. Ratings are irrelevant if you're making your numbers.

One wonders why CBS didn't flip 104.5 instead of 103.3. I guess it must be all about the billing not the ratings or the demographics of the audience.

[Media Watchdog]

While it is true that revenue ultimately wins the day, there is generally a strong correlation between ratings and revenue, particularly if you are talking about ratings in key demographics. There are mitigating factors. Ratings are much more important for agency and national sales where the product is more of a commodity sell. For retail, particularly those single station buys where an advertiser is sold on the concept of radio, it is easier to talk about the type of audience and the fit with their products. In those cases, an advertiser can make up for a lack of ratings sophistication by monitoring the cash register and seeing if the plan is working (as long as they give it enough time...).

Of course there are exceptions. MIKE-FM for instance, did stronger ratings than their revenue would lead one to believe. A big reason was that the jockless format made it difficult to sell personality endorsements, a significant drawback when competing Matty, Howie Carr, Loren and Wally, etc. "Oldies" had some inherent challenges. While I have not seen Boston ratings in quite some time, my guess is that is skewed to the older side of 25-54 and older. Additionally, I have spoken to a number of marketers who are reticent to link their product to something called "Oldies", hence the prevalence of "Classic Hits".

[CTListener]

One wonders why CBS didn't flip 104.5 instead of 103.3. I guess it must be all about the billing not the ratings or the demographics of the audience.

WXLO wouldn't appreciate CBS telling it what to do.

[NHRadio]

While it is true that revenue ultimately wins the day, there is generally a strong correlation between ratings and revenue.

Yes but...ratings are only useful as a tool to earn revenue. All infomercial or home shopping TV channels can be profitable while having miniscule if any ratings.
I think we're seeing the very beginnings of Radio having to reinvent itself. Jukebox-type stations are going the way of the landline telephone.
Broadcasters will have to find a way to keep listeners engaged, and talk/sports is a great way to do that. Oldies/Classic Rock is feeling the damage done by beating the same 300 records to death for the last 10 years.
Feel free to tell me I'm full of it. I'm married...I'm used to it. 

[raccoonradio]

Yes assume you mean 104.1

[DToTheJ]

It should be noted that the June 2012 numbers for Boston are NOT out.  You're looking at the May numbers. Boston numbers come out tomorrow.

For whatever reason, there must be a one-day delay in the delivery of the June PPM numbers. The New York ratings, which would have come out on a Monday, were actually released Tuesday (yesterday).

[rockcaptain]

It should be noted that the June 2012 numbers for Boston are NOT out.  You're looking at the May numbers. Boston numbers come out tomorrow.

For whatever reason, there must be a one-day delay in the delivery of the June PPM numbers.

July 4th holiday is the reason for the one day delay.