If CC is supposedly $16 billion plus in debt, how and why does it makes sense for them to host the Radio Festival in Vegas?
Why does it make sense for hotels to offer a free breakfast in the lobby? Why do airlines have frequent flier clubs and give away free flights? Why do bars have bands?
These are all ways to improve the overall performance of a business.
It does not matter how much overall debt that the company has; if a business practice creates immediate and future revenue, then it is a wise move.
Think of it this way: you buy a house with an 80% 30-year mortgage. You will pay for the house more than two times over by the time you pay off the debt. But that does not stop you from building a deck or a pool... those things enhance the value of the property. Nor does it stop you from having a party on your deck or around your pool, where you spend money on refreshments and food and maybe even a DJ. The long term debt does not prevent you from doing the appropriate and "necessary" things in the short term.