I've also heard that at the time Starship's "We Built This City" was popular, some stations inserted their own DJs' chatter into the song's bridge.
I didn't think about them until I looked st this thread, but I can remember hearing Life is a Rock customiized for WLS in Chicago. WHBQ in Memphis had their version of Fire, and WMC FM100 in Memphis had a version of We Built This City.
I believe it was Steve Conley, then of FM 100, who was the voice on the bridge of "We Built This City."
Of course, FM 100 also had their own
theme song, "Memphis, I'm Coming Home to You." I managed to score the 45 of that one on Ebay a few years back. I've always enjoyed that song, but it took on a whole new meaning for me after I moved here to middle Tennessee, and then happened to hear it on FM 100 on a trip to Memphis. Even now, that song still makes me a little homesick for my native west Tennessee!
I also remember hearing the WLS versions of "Fire" and "Life is a Rock."