104.3 returning to a music format

[Johnnie_Radio]

Sports is failing miserably on 104......


will music ever come back to this frequency, somthing other than Country & Rock which this market has plenty off

[JacksonB]

you know, that's really not true...it's the leading sports outlet in the city ratings-wise....(you can't count KOA).  And the afternoon show has performed respectably in its male target. 

[Kent]

It's likely billing more than the last few music formats it ran.  Sports radio doesn't need high 6+ or 12+ ratings to get advertisers.  Your typical sports station, even in the 1-2 share range, will be top-5 25-54 male. 

[Johnnie_Radio]

you know, that's really not true...it's the leading sports outlet in the city ratings-wise....(you can't count KOA).  And the afternoon show has performed respectably in its male target. 

Sorry sir, but that's not saying much considering this market and the other sports FM  being KDSP 102.3's 0.9 they are making, plus their signal is on a Class A which doesn't cover the whole city anyways

Again, this market doesn't need sports on FM,especially 2, not every market can win with this format, KKFN was doing better on when it was on 950.  Why not move it back and simucast FM on the 103.1 translator and move KRWZ over to 1600 because KEPN isn't doing anything at all.  Only in markets such as Detroit, New York, even Philly where you have more people and the also those sports teams are bigger sellers.  Nothing against the Bronocs, Nuggets or Avs.

Why not utulize the 104.3 signal with a music format,  here is a thought, since you own KQKS, why not have a format such as Jammin's R&B Hits and Old school which would be a compliment to the Hip Hop played on 107-5

Jammin has never really has a chance first being on 92.5 with that tower being in Longmont and now on 101.5 with that tower being way out in Bennet.

[Kent]

Only in markets such as Detroit, New York, even Philly where you have more people and the also those sports teams are bigger sellers.  Nothing against the Bronocs, Nuggets or Avs.

The Avs alone used to pay the bills for Fox Sports Rocky Mountain.  The Broncos also do very well.  When is the last time they were blacked out in Denver?  I can't imagine they'll have any trouble selling tickets this season with Peyton Manning coming on board.  Both franchises should generate plenty of talk.

Why not utulize the 104.3 signal with a music format, 

Because it makes money!  If both are holding to the power ratios they had a few years ago, it should be outbilling KS-107.5, which has a history of underbilling its ratings share. 

[Johnnie_Radio]

Only in markets such as Detroit, New York, even Philly where you have more people and the also those sports teams are bigger sellers.  Nothing against the Bronocs, Nuggets or Avs.

The Avs alone used to pay the bills for Fox Sports Rocky Mountain.  The Broncos also do very well.  When is the last time they were blacked out in Denver?  I can't imagine they'll have any trouble selling tickets this season with Peyton Manning coming on board.  Both franchises should generate plenty of talk.

If i can Recall when KKFN was on 950 didn't they have the Nuggets and Avs before the decided to copy everyone else and move to FM
Why not utulize the 104.3 signal with a music format, 

Because it makes money!  If both are holding to the power ratios they had a few years ago, it should be outbilling KS-107.5, which has a history of underbilling its ratings share. 

Yeah and they were making money on 950 and also AM travels farther than FM,  Why is it because you see WXYT move to FM then you have to move KKFN to FM.  It's always Money...Money,  what i suspect is it's more money for these Brain Childs who make these moves in their pockets because they can run a Sports or News Station Cheaper. 

Of course non of these People care about the listeners, it's all about what they want and how they always want to copy from what another market has done. KKFN lost both of those teams when they went to 104.3, and as far as Manning is concerned, he is one of the best QB's ever, but you don't need 3 stations all jumping at his feet on FM....

[XCountry285]

104.3 should go top 40. 107.1 failed at top 40 because of it's weak signal.

[1069_KIFR]

AMP 104.3!

[Kent]

Yeah and they were making money on 950 and also AM travels farther than FM,  Why is it because you see WXYT move to FM then you have to move KKFN to FM.  It's always Money...Money,  what i suspect is it's more money for these Brain Childs who make these moves in their pockets because they can run a Sports or News Station Cheaper. 

The fact that AM travels further than FM is irrelevant.  Spot radio is not bought regionally, never has been and never will be.  And, yes, of course you're seeing sports radio move to FM because of money.  That's what drives the business of radio.  Sports, by the way, is usually significantly more expensive than a music station.  The increased billing, however, more than makes up the cost of the additional overhead. 

Of course non of these People care about the listeners, it's all about what they want and how they always want to copy from what another market has done. KKFN lost both of those teams when they went to 104.3, and as far as Manning is concerned, he is one of the best QB's ever, but you don't need 3 stations all jumping at his feet on FM....

As someone who's worked mostly in programming when in radio (a little in engineering and production but never sales), I know people hate to hear this, and programming staff hates to think about it.  However, when push comes to shove, the listener isn't radio's customer (unless it's a non-commercial station, anyway); it's the advertiser.  The listener, in and of himself, doesn't pay the radio station's bill.  Radio's job is to deliver the advertiser his customer, which is the listener.  Don't get me wrong, I'm not saying the listener should be ignored.  After all, if you don't get listeners, you can't get them to the advertisers, which means you don't get enough advertisers to make money.  My point is that the advertisers have the most influence over what's available in the market.  The reason you don't have smooth jazz or easy listening anymore isn't because no one will listen to them.  It's because not enough advertisers feel like reaching those listeners is worth the cost.  In Denver, a very large portion of the advertisers want 25-49 males, and almost nothing delivers that age group better than all sports. 

[Johnnie_Radio]

Yeah and they were making money on 950 and also AM travels farther than FM,  Why is it because you see WXYT move to FM then you have to move KKFN to FM.  It's always Money...Money,  what i suspect is it's more money for these Brain Childs who make these moves in their pockets because they can run a Sports or News Station Cheaper. 

The fact that AM travels further than FM is irrelevant.  Spot radio is not bought regionally, never has been and never will be.  And, yes, of course you're seeing sports radio move to FM because of money.  That's what drives the business of radio.  Sports, by the way, is usually significantly more expensive than a music station.  The increased billing, however, more than makes up the cost of the additional overhead. 

Of course non of these People care about the listeners, it's all about what they want and how they always want to copy from what another market has done. KKFN lost both of those teams when they went to 104.3, and as far as Manning is concerned, he is one of the best QB's ever, but you don't need 3 stations all jumping at his feet on FM....

As someone who's worked mostly in programming when in radio (a little in engineering and production but never sales), I know people hate to hear this, and programming staff hates to think about it.  However, when push comes to shove, the listener isn't radio's customer (unless it's a non-commercial station, anyway); it's the advertiser.  The listener, in and of himself, doesn't pay the radio station's bill.  Radio's job is to deliver the advertiser his customer, which is the listener.  Don't get me wrong, I'm not saying the listener should be ignored.  After all, if you don't get listeners, you can't get them to the advertisers, which means you don't get enough advertisers to make money.  My point is that the advertisers have the most influence over what's available in the market.  The reason you don't have smooth jazz or easy listening anymore isn't because no one will listen to them.  It's because not enough advertisers feel like reaching those listeners is worth the cost.  In Denver, a very large portion of the advertisers want 25-49 males, and almost nothing delivers that age group better than all sports. 

In my Hometown of Detroit where the economy is struggling and Jobs are few in between people there need something to take their minds off of the negative things going on, This is one of the many reasons why WXYT was moved to 97.1, not to mention the Red Wings and Tigers are 2 of the top Sports Franchises in the country and you have fans all over and adverstisers as well who can sell these games anywhere....WXYT was doing fine on AM 1270, but the fact the Frequency Modulator is clearer and sounds better.  Denver on the other hand has a much better quality of life and more Jobs, I just didn't see why Lincoln needed to Flip KKFN to 104.3 when this is such a smaller market, i can appreciate the advertisers make the station money, but the problem with radio today is that there is no more Origination, everything is copy see.....copy do.



When i programmed my show years ago i had total control of the playlist and i had my listeners who appreciated a Radio Personallity who talked to them and actually wanted to be different than every other station. However i know that things are different now, with more Coorporate suites who bought up all the stations and they want to maximize profit. I can appreciate the making money aspect, however Radio isnt fun to listen to anymore....Jazz and Funk arent even a Genre you hear anymore ....people do actually still love this kind of music, but now you have to pay for it on Satellite or Direct TV.