RadioDiscussions.com

 
RadioDiscussions.com Discussion Boards
Login May 18, 2013, 07:01:18 PM *
Username Password Session Length
 
Welcome, Guest. Please login or register. Did you miss your activation email? Did you forget your password?
:  
   Home   Help Search Contact Us Login Register  
RadioDiscussions.com Discussion Boards>TOP 20 MARKETS>Philadelphia>I106.9?
Pages: [1] 2   Go Down
« previous next »
  Print  
Author Topic: I106.9?  (Read 2179 times)
DToTheJ
rimember

Offline Offline

Posts: 20093
I106.9?
« on: July 16, 2012, 05:46:08 AM »
In Chicago, Merlin is working on phasing out the "FM News" branding, and if that's the case, it may also be true for the New York Merlin station. What about Philly? Suppose the "IQ" bit wears off, anyone think they'll just morph into "I106.9" at some point?
Logged
NOTE: If this is the last post in this thread and you wish to reply,
hit the REPLY button below... NOT the quote button above.
The result: less clutter, and less aggravation for our blind members.

Thanks!
jhguthlac
rimember

Offline Offline

Posts: 885
Re: I106.9?
« Reply #1 on: July 16, 2012, 08:17:32 AM »
Since Philly has a WIOQ, I never would have gone the "IQ" route in the first place.  But if they end up spending a lot to market it, why change?
Logged
Bill_W
rimember

Offline Offline

Posts: 1775

from MA live in PA have FiOS, DirecTv & Sirius-XM.
Re: I106.9?
« Reply #2 on: July 16, 2012, 10:09:06 AM »
I think I heard them say something about IQ News instead of FM news during one of the local news reports on the bottom of the hour either during Rush's or Sean's show last week.
Logged
DToTheJ
rimember

Offline Offline

Posts: 20093
Re: I106.9?
« Reply #3 on: July 16, 2012, 11:56:08 AM »
Hmmm... so Merlin is even phasing out the "FM News" name in newscasts on their non-all-news station in Philly? That's an eyebrow raiser.
Logged
NOTE: If this is the last post in this thread and you wish to reply,
hit the REPLY button below... NOT the quote button above.
The result: less clutter, and less aggravation for our blind members.

Thanks!
ProducerGuy
rimember

Offline Offline

Posts: 258
Re: I106.9?
« Reply #4 on: July 16, 2012, 02:33:40 PM »
i106.9 with a small "i" might work, if it doesn't get them sued by Apple.
Logged
Nick
rimember

Offline Offline

Posts: 6400
Re: I106.9?
« Reply #5 on: July 16, 2012, 02:41:52 PM »
Quote from: ProducerGuy on July 16, 2012, 02:33:40 PM
i106.9 with a small "i" might work, if it doesn't get them sued by Apple.
WILI in Connecticut is called i98.3. Then again, it had that name before the iPod was invented. It is a CHR station.
Logged
ProducerGuy
rimember

Offline Offline

Posts: 258
Re: I106.9?
« Reply #6 on: July 16, 2012, 02:44:14 PM »
Considering the proliferation of "i" products, I think they'd be alright. I would somehow tie the marketing to the fact that live news is one of the only things one can't (easily) get on an iPod.
Logged
musichead1029
rimember

Offline Offline

Posts: 450
Re: I106.9?
« Reply #7 on: July 17, 2012, 01:01:48 PM »
Quote from: ProducerGuy on July 16, 2012, 02:44:14 PM
Considering the proliferation of "i" products, I think they'd be alright.
To the talk demo, "IQ" means something. "i"  is a generic label not specific to any format. It would be a step down.

Since the talk format involves contracts over periods of years, I wouldn't look for too many changes at 106.9 in the near future, outside of the flat pulse morning show and the eventual assignment of a 9 to midnight show.
Logged
DToTheJ
rimember

Offline Offline

Posts: 20093
Re: I106.9?
« Reply #8 on: July 19, 2012, 05:46:08 AM »
I've been sampling that new i101 from Chicago and one of the liners they run actually goes like this: "iTunes... iPod... i101." I'd be shocked if that format lasted longer than FM News. Tongue
Logged
NOTE: If this is the last post in this thread and you wish to reply,
hit the REPLY button below... NOT the quote button above.
The result: less clutter, and less aggravation for our blind members.

Thanks!
mjb1124
rimember

Offline Offline

Posts: 571
Re: I106.9?
« Reply #9 on: July 19, 2012, 08:30:30 AM »
I sampled i101 and liked what I heard.   But then again, I seem to be one of the only people who still enjoys hearing 90's hits.
Logged
Pages: [1] 2   Go Up
  Print  
« previous next »
 
Jump to:  

Powered by MySQL Powered by PHP

Postings on Radiodiscussions.com are the opinions of the people who post them. Views expressed do not necessarily represent the views of Radiodiscussions.com or its owner or operator. In fact many of the views expressed here are just plain wrong. But they are opinions and this site allows us all to discuss those opinions. Any reliance on information posted is done so at the user's own risk. For a detailed look at the rules, regulations and uses of Radiodiscussions.com please see our TERMS OF SERVICE.

 Valid XHTML 1.0! Valid CSS!
Page created in 0.384 seconds with 20 queries.