Considering the proliferation of "i" products, I think they'd be alright.
To the talk demo, "IQ" means something. "i" is a generic label not specific to any format. It would be a step down.
Since the talk format involves contracts over periods of years, I wouldn't look for too many changes at 106.9 in the near future, outside of the flat pulse morning show and the eventual assignment of a 9 to midnight show.