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Author Topic: 3WS......Live vs Voicetracking  (Read 2654 times)
corporateradiosucks
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Re: 3WS......Live vs Voicetracking
« Reply #10 on: July 20, 2012, 07:55:18 PM »

People won't call if they have figured out that no one's in the studio. 
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PirateJohnny
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Re: 3WS......Live vs Voicetracking
« Reply #11 on: July 20, 2012, 08:08:09 PM »

I mentioned the phrase "the art of DJing" in another post.  When I worked (in Top 40) my mic was open between almost every song, twice if I had a spot break between songs.  I liked to work on the "flow" of the music I played, given the playlist restrictions and all.  While a song was playing I would "get a vibe" from a song that I would pick to play next.  I couldn't get that "vibe' two hours in advance picking out my whole show ahead of time.  While listening to a song a clever way to tie in a lyric with the next live promo would come to me.  That couldn't happen two hours ahead of time.  I was a "live" DJ.  If I VTed a show now and then did one live it would sound like two different people.
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"ongoing rant against voice tracking"
KeyTimes950
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Re: 3WS......Live vs Voicetracking
« Reply #12 on: July 21, 2012, 10:38:37 AM »

I mentioned the phrase "the art of DJing" in another post.  When I worked (in Top 40) my mic was open between almost every song, twice if I had a spot break between songs.  I liked to work on the "flow" of the music I played, given the playlist restrictions and all.  While a song was playing I would "get a vibe" from a song that I would pick to play next.  I couldn't get that "vibe' two hours in advance picking out my whole show ahead of time.  While listening to a song a clever way to tie in a lyric with the next live promo would come to me.  That couldn't happen two hours ahead of time.  I was a "live" DJ.  If I VTed a show now and then did one live it would sound like two different people.

Brilliant observation. In one of my former lives I did DJs gigs both as a paid employee and as a volunteer, on a variety of stations, commercial, college FM and carrier-current. I understand that "vibe" and knew a good inspiration didn't come during the prep time or its modern equivalent on so many stations, the voice-tracking.

I think this also contributes to what I think is the losing of a fine art. I can listen to, say, Terry Lee's Internet show much as I could his old shows on Pittsburgh, McKeesport and Mon Valley stations. I can appreciate a Frankie Day, though I admit I can't listen to him for very long and in morning drive I'm flipping the dial frequently for news and talk. (I only use these two for examples, my point is upcoming:)

My point is, I don't listen much to radio for the deejays, and I think it largely is because the voice trackers aren't more than a cracked mic that is inserted to give the listener the impression that there is more than a jukebox on the other end of the transmitter. I preset a bunch of stations in two states for music. I don't believe I preset any of them for personalities, because I don't think there are any. And your point explains it.

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Boss Radio
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Re: 3WS......Live vs Voicetracking
« Reply #13 on: July 21, 2012, 05:17:14 PM »

I mentioned the phrase "the art of DJing" in another post.  When I worked (in Top 40) my mic was open between almost every song, twice if I had a spot break between songs.  I liked to work on the "flow" of the music I played, given the playlist restrictions and all.  While a song was playing I would "get a vibe" from a song that I would pick to play next.  I couldn't get that "vibe' two hours in advance picking out my whole show ahead of time.  While listening to a song a clever way to tie in a lyric with the next live promo would come to me.  That couldn't happen two hours ahead of time.  I was a "live" DJ.  If I VTed a show now and then did one live it would sound like two different people.

The kind of DJing you're talking about hasn't been present in the bigger markets for at least 20 years, probably longer than that. They'll have a sequence of music ready for you, and you'll push the buttons. They're not waiting for your "vibe" to make the choice.
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Parttimer
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Re: 3WS......Live vs Voicetracking
« Reply #14 on: July 21, 2012, 10:45:55 PM »

Look, I get what some of you are saying.

You used to be a lot busier in the studio. You had to pull the music and spots, maybe cue up records or CDs and play the spots from carts. And even then, if you knew what you were doing, pulling everything maybe took 5 minutes.

That pretty much ended 30 years ago.

Literally, sitting there waiting for the music to play with nothing to do for 20 minutes is boring. It's actually easier to do it as voice tracking where you can focus your energy and get the whole shift done in 20 minutes.

The entire business world has changed and, like it or not, radio is a business.  No company can stay in business paying someone to sit there and do nothing anymore. And chatting with listeners makes no substantive contribution to the health of the business.

  This is actually a form of fraud.

Seriously? 
« Last Edit: July 21, 2012, 10:48:39 PM by Parttimer » Logged
Al Timiter
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Re: 3WS......Live vs Voicetracking
« Reply #15 on: July 22, 2012, 03:43:22 PM »



That pretty much ended 30 years ago.

Music and spots on hard drive only became fully realized en masse about ten years ago.

Literally, sitting there waiting for the music to play with nothing to do for 20 minutes is boring. It's actually easier to do it as voice tracking where you can focus your energy and get the whole shift done in 20 minutes.

You're missing the big picture: More live, substantive talk breaks-be they humorous, thoughtful or just plain interesting equals more engagement with the audience....which equals a bond..which equals loyalty, which equals TSL which equals bigger ratings which equals bigger revenues. No, I'm not talking about people sitting around with their thumbs up their...The industry would be better off with that kind of radio again but I realize it's probably not going to happen.


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Parttimer
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Re: 3WS......Live vs Voicetracking
« Reply #16 on: July 22, 2012, 04:50:52 PM »


You're missing the big picture: More live, substantive talk breaks-be they humorous, thoughtful or just plain interesting equals more engagement with the audience....which equals a bond..which equals loyalty, which equals TSL which equals bigger ratings which equals bigger revenues. No, I'm not talking about people sitting around with their thumbs up their...The industry would be better off with that kind of radio again but I realize it's probably not going to happen.


Talking about different formatics is an entirely separate conversation.  And while you might find it more entertaining, as I would, time after time research says shut up and play the music. And you don't need live bodies there to do that.
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secondchoice
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Re: 3WS......Live vs Voicetracking
« Reply #17 on: July 24, 2012, 09:54:52 AM »

IMHO if the station is targeting anyone under 50, there should be someone present 24 / 7 to handle the "social media" and or the old fashion phone.  Even more important the business line (or e-mail) where the advertisers contact the station has to be covered 6 AM till at least 10PM.  This does not have to happen at the physical station but it should happen somewhere in the market.
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F.M.Hertz
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Re: 3WS......Live vs Voicetracking
« Reply #18 on: July 24, 2012, 11:04:28 AM »


You're missing the big picture: More live, substantive talk breaks-be they humorous, thoughtful or just plain interesting equals more engagement with the audience....which equals a bond..which equals loyalty, which equals TSL which equals bigger ratings which equals bigger revenues. No, I'm not talking about people sitting around with their thumbs up their...The industry would be better off with that kind of radio again but I realize it's probably not going to happen.


Talking about different formatics is an entirely separate conversation.  And while you might find it more entertaining, as I would, time after time research says shut up and play the music. And you don't need live bodies there to do that.

Gee, relax! Sounds like someone desperately wants to be in management someday. Grin
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PirateJohnny
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Re: 3WS......Live vs Voicetracking
« Reply #19 on: July 24, 2012, 12:30:22 PM »

Here is the "chicken or the egg" question:  Has management taken the live DJ off the air in favor of voice-tracking because listenership/advertising revenue has declined or has  listenership/advertising revenue declined because management has taken the live DJ off the air in favor of voice-tracking?
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"ongoing rant against voice tracking"
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