101.9 MILF News gone baby gone

[Ejxit]

Didn't think that stupid MILF format would even last this long.  Pitty the poor saps that left WINS and WCBS and just got cut off the air in mid sentence and sent packing.  Don't think Emmis can afford to buy WRXP.  Emmis stock is in the toilet.  RXP is taking rock music feeds out of Chicago for now.  Too bad.  If Merlin had any sense and balls they would recreate a mix of WMCA, WABC, WLIB, WNJR and WWRL 50's, 60's and 70's oldies and blow away CBS FM and finally make some money. 

[TimeIsTight]

Didn't think that stupid MILF format would even last this long.

Perhaps you missed it, but the female oriented news format went away before last Christmas with the departure of programming consultant Walt Sabo.  When it ran TV commercials after Christmas the spots were aimed at both genders.

If Merlin had any sense and balls they would recreate a mix of WMCA, WABC, WLIB, WNJR and WWRL 50's, 60's and 70's oldies and blow away CBS FM and finally make some money. 

Perhaps you've missed the great multitude of postings on this board, and others, explaining that 50s, 60s, and 70s music attracts an audience that is older than advertisers are interested in.  Radio stations generate profits with ad sales, and stations that don't attract the audience advertisers want, don't sell ads.  There is one major market where an FM that plays 70s music is rated near the top of the list in the market, and yet ranks around 15th in revenue because it has an older audience that advertisers don't care that much about.  Nobody switches an FM to a format that would put it at the bottom of the list in what really matters, and that is.....money.

By the way, WCBS-FM has a slight age problem the way it is now.  It doesn't take in as much money a year as stations with the same size audience, but younger, and more attractive to advertiser, demos.

[ncountysurf]

RXP is taking rock music feeds out of Chicago for now.  Too bad.  If Merlin had any sense and balls they would recreate a mix of WMCA, WABC, WLIB, WNJR and WWRL 50's, 60's and 70's oldies and blow away CBS FM and finally make some money. 

New Rock 101.9 is not taking a rock music feed out of Chicago.  It's programmers may be in Chicago, but it's not a feed from Chicago.  I also think the programmers are doing a good job.

The call letters will change back to WRXP, but I don't think it's going to be a return of RXP.  Merlin will likely just use the call letters and continue with the current alternative format and branding (as opposed to the less-focused RXP of the past).  It's actually kind of smart. They don't have to 'buy' the RXP branding... just use the call letters.  It'll probably make a lot of people think RXP is back... but better. 

[mjb1124]

From the "Songs Just Played" log on the WKQX website:
8:18 AM   I Miss You   Blink 182
8:14 AM   Not Your Fault   Awolnation
8:10 AM   Gone Away   Offspring
8:06 AM   Dreams   Cranberries
8:02 AM   Paradise   Coldplay
7:59 AM   Sorrow   Bad Religion
7:56 AM   Too Close   Alex Clare
7:47 AM   Gold On The Ceiling   Black Keys

From the WEMP log on yes.com:
BLACK KEYS - Gold On The Ceiling 22.7.2012 8:08am
ALEX CLARE - Too Close 22.7.2012 8:11am
BAD RELIGION - Sorrow 22.7.2012 8:15am
COLDPLAY - Paradise 22.7.2012 8:18am
CRANBERRIES - Dreams 22.7.2012 8:22am
OFFSPRING - Gone Away 22.7.2012 8:27am
AWOLNATION - Not Your Fault 22.7.2012 8:31am
BLINK 182 - I Miss You 22.7.2012 8:35am

I think Ejxit was on to something.   On this Sunday morning, WEMP is indeed playing the same songs in the same order as WKQX, except that WKQX is about 43 minutes ahead of us (remember that Chicago is in the Central time zone).    We'll have to see how the logs compare on an afternoon when they have their unnamed DJ on.

[chrocket87]

Interesting. Didn't think NY would end up running Premium Choice, or Merlin's version of it.

[EasyBakeOven]

Of course, it makes sense that 101.9 is currently being programmed out of Chicago, since Merlin already has a staffed Alternative outlet there.  Expect a customized local station in NY once they start hiring.

[Roger That]

Of course, it makes sense that 101.9 is currently being programmed out of Chicago, since Merlin already has a staffed Alternative outlet there.  Expect a customized local station in NY once they start hiring.

I agree with this completely.

[mikerock]

I do not have a problem with them taking the feed from Chicago as long as they give it more bandwidth so it does not sound like crap.  The audio quality is one thing FM has over a web stream so they should be taking advantage of that since that is where the Ad revenue is.

Otherwise I could stream other Alternative stations with the same quality on my cell phone.

[Ejxit]

Perhaps you've missed the great multitude of postings.  No I ignore them.  50s, 60s, and 70s music attracts an audience that is older than advertisers are interested in.  The right mix of Doo Wop, Soul and Rock and Roll could be geared for a very broad audience unlike the narrowcasting that CBS-FM is toying with.  Nobody switches an FM to a format that would put it at the bottom of the list in what really matters, and that is.....money.  Ha!  WRXP did. 

[Lee Anderson]

Perhaps you've missed the great multitude of postings.  No I ignore them.  50s, 60s, and 70s music attracts an audience that is older than advertisers are interested in.  The right mix of Doo Wop, Soul and Rock and Roll could be geared for a very broad audience unlike the narrowcasting that CBS-FM is toying with.  Nobody switches an FM to a format that would put it at the bottom of the list in what really matters, and that is.....money.  Ha!  WRXP did. 

 When WRXP left the airwaves first time around, they had over two million listeners a week. The biggest problem I saw was that the format was that for most of it's existance it was unfocused. Now, listening to it over the past few days, it sounds very focused. While it may not scale the heights of WCBS in terms of popularity, it may just shave some cume off Q104.3, over time. My reasoning, the Alternative/Modern Rock audience had nowhere to go.