She Does NOT Play Everything

[ScottBurns]

I know that there was a topic on this a few weeks back, but I wanted to add my two cents.  It seems like SHE will be a completely Rock-based format.  Nothing against Rock - and there is an argument that there is a format hole in terms of Rock here in the Miami market - but contrary to the station's liners and what many people have been saying, SHE does NOT play everything.  I'd say, from listening often over the past month, that SHE's playlist is 90% Rock-based.  They play little CHR Gold from the 90s or 2000s.  They play few to no recurrents. 

I was hoping for a true Variety Hits format - one that plays everything from Dance to Rock.  Oh well.

[johntherogger]

What station have you been listening to? Every week i've started to hear new songs added....and I mean seriously...Who plays walk the dinosaur anymore?

I'll listen to She everyday!

[ScottBurns]

I seem to hear 80s and 90s Rock Gold, and not much else.  For example, I have heard Collective Soul, Gin Blossoms, and many such acts.  I am not knocking it, but simply pointing out that SHE's format seems to be Rock-based, not everything-based.

[johntherogger]

When I was an On air talent at 93.5 Mike FM in Lake of the Ozarks Missouri, we did the same thing. Our station's heritage was classic rock, so our format leaned more toward the rock side than the dance side. BUT, we did play dance! And as the station moved along...we added more and more pop based on what listeners liked.

Before it was done, Mike had a ton of pop mixed with the rock...I mean we played Push It, Let it Whip and Fresh from Kool and the Gang along with Twister Sister, Ozzy and the Foo Fighters. But we did play very little Madonna (unless i put it on without anyone knowing)

Some variety stations lean more towards the rock, others more towards pop. Depends on the station and what it had been for years prior. I would say 105.1 Jack FM in KC has more pop than rock yet 106.5 The Arch in STL has way more disco than 90's hits....depends on who's programming it

I wouldn't mind them adding more 80s pop and 70s dance...that would rock. Maybe in the future, but....right now it's doing fine for me and far better than some other formally popular stations that are dying out there.......

[musiconradio.com]

I give credit to CC for such a large playlist on this station.

A station could play 10,000 songs and someone is going to say. "That station does NOT play everything"

The bottom line: the masses want to hear music that they know. If you are into Hungarian death metal or the instrumental sounds with whales, over the air radio is not (and has never been) a favorite for you.

I wonder how many are listening to selected public radio shows (NPR or PRI) that feature musical selections from the 20's 30's and 40's, new age music, etc.

I am going out on a limb, and say, very few.

I always wonder. Do listeners fall in the following.

A: I enjoy songs I know, they are my favorites, and will scan the dial because I will find my favorite song (or program). (Most of us do this)

B: I dislike any music (and always have)that has been played on over the air radio the past 50 years, and I will go out of my way to listen to anything else.

So could it be:

(A) Just enjoys the music they grew up with, and some of the newer selections of today, radio does that for me.

(B) Will listen to anything but radio, just because....


If music that fits in case (B) was the norm you would see ratings and revenue,and stations increase in a big way (including those special NPR music shows).

Just a thought?