Because 80% of the music is Christmas-related anyway. So why really bother? If you're out to not offend non-Christians, you picked the wrong way to go about it. Say nuts to it and own the "Christmas Station" name.
> Given the recent "Holiday tree" news and the ongoing debate
> over what to call the holiday, one all-Christmas station is
> changing face.
>
> Cox Radio's WSB-FM Atlanta, after calling its all-Christmas
> format "Holiday music" for the past two weeks, began calling
> it "Christmas music" as of yesterday afternoon.
>
> This comes after a spirited debate on their moning show
> yesterday. The station's website now has a poll on what to
> call the holiday, with 77% for Christmas
>
> Without getting into politics, are there any other
> all-Christmas stations suddenly changing their references
> from "Holiday music" to "Christmas music"?
>
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