> This boards fascination with Trends is amazing. It is the
> four book that counts. For what it is worth I scanned the
> monthly numbers ( key demo) as they passed by my desk. Which
> looked strong in November. JACK is at its peak, but will it
Maybe, maybe not. The JACK voice over gets old quickly and there are already signs of wear on other JACK stations in the US.
The remaining stations jumping for the month: KMPS,
> KIRO, KRWM, KPLZ, KBSG and KZOK. Many stations looked
> pretty ill.
> What does this tell people? Aren't the stations on the rise
> the stations
> that everyone says are going to die each year.
Radio trend gossip is 5% fact and 95% bulls--t. A station like KMPS isn't going to die. Nor is KRWM. Or KUBE. And DEFINATELY not KIRO.
> just keep
> coming back. Which stations are the top billers each year.
> These six are
> always in the hunt because they don't react, they adjust.
> That is why
> agencies buy them. They may drop for a book, maybe two, but
> they always
> come back in key advertiser demographics.
In other words, that's just the way it is when your station has a market monopoly on any given format. Listeners are always going to want fresh air for a while, then switch back to your station. So in the end, you really lose nothing
> The BUZZ may have its best book in years, prior to becoming
The Buzz was pretty much BJ and Leykis and their listeners. What killed them was the constant shuffling of programming around those two, BJ's constant suspensions for whatever reasons (and REALLY bad audio processing.)
Just when things were finally looking halfway decent, the plug was pulled.....
> Got a buy for an adult male rock music station, morning
> drive only this week.
> Guess what, Seattle doesn't have one any more. KISW is
> talk, KZOK is talk,
> BUZZ is gone, KNDD is too young and having trouble. There
> was a no-JACK
> dictate. The advertiser skipped the Seattle market. Where
> can you hear
> adult oriented Rock or Classic Rock in the morning? Seattle
> used to have
> two or three stations rocking. Classic hits and JACK isn't
> rock. Are guys
> just listening to satellite or their I-PODS?
With no other radio station that plays rock in the morning, yes. The closest "adult male rock" station to Seattle that still plays music in the morning is KISM (the dropping of music in the mornings on KISW and KZOK is actually getting them noticed.)
"If I were in this business only for the business, I wouldn't be in this business." Samuel Goldwyn