Hi, this is my first post to this forum.
The death of WJJZ Philly, and the pending death of SJ is too important for me to remain silent.
SJ is, in my opinion, the last place on terrestrial radio where one can still find real melody & musicianship.
It'd be a real shame to lose it. But, let's face it - SJ has been broken for YEARS!
How long can you truly expect your audience to keep listening to the same tired playlist day-in, day-out, month after month, year after year?
Here's what I think: SJ doesn't need to be radically changed; rather, it needs to expand on the elements that made it quite healthy just 3 or 4 years ago.
There are fantastic artists & songs -- viable ones -- artists that could be the next "Sade" or "Chris Botti"; songs that would be the next "Smooth Operator" or "Soulful Strut'" -- they're out there, but too often, they're not makin' it to the air. You can probably name a few.
Here's how you fix SJ: We've got to put an end to the monopoly on the format. You know that one company controls SJ. Competition makes everyone try harder, and sound better. Competition will help the stations, the artists, the listeners, and the format as a whole.
But this means the industry MUST do something that until now it has been reluctant to do; it MUST take SMART risks.
Everyone's hurting financially now, but nothing will get better if the same people keep doing the same thing.
It's time to find those people who are passionate and committed to fixing the format. Maybe you know someone up to the task who isn't working in the format, or isn't even working in the field because so many doors are closed.
Maybe you're that someone.
If this resonates with anyone, please reply. I could go on for pages, but I'll stop for now.
Reach me at firstname.lastname@example.org
Thanks for your time,