> > I don't believe CC will be the one jumping on the Jack
> > bandwagon. I remember reading a story somewhere that CC
> > isn't interested in Jack. Besides in Milwaukee, if they
> did
> > a Jack or Jack clone, that would take ratings away from
> The
> > Brew, which is doing well, though I'm not too crazy about
> > The Brew, but I'm not a fan of WKLH either. As for Saga
> > doing Jack, I won't comment which station, but I doubt it
> > would be WJMR as that's the only Urban AC station in the
> > market.
> >
>
> If Saga were to do a 'Jack' format, they would most likely
> blow up WFMR. Unless the classical format is really that
> lucrative for them.
>
> Lazer is too much a heritage station. And they've still got
> a strong morning show that they pay heavily for.
>
> WKLH is also too much a heritage station. I listen to them
> probably more than Brew, since they have a better selection
> quality-wise, while Brew is a bit hung up on one-off hair
> bands. It wouldn't hurt KLH to expand the playlist a bit,
> though. They need to be less predictable, perhaps dig a
> little deeper in their library for more obscure
> Zeppelin/Floyd/Springsteen/Skynyrd songs. Maybe even add a
> few different artists. For example, I can't believe they
> don't even play Van Halen. KLH is still playing way too
> safe, and it could bite them in the ass down the road.
WKLH won't play Van Halen, as their format is Classic Hits. I know that maybe SOME Van Halen may show up on Classic Hits, not often though. I really don't understand what format they are, even though the playlist is quite classic hits, and they have some liners that say they are classic hits, but then they have the djs and some liners say they are classic rock. I think they are having a small identity crisis at the moment, being both classic hits and classic rock, without the strong classic rock playlist.
I think they should sway into the classic hits format a bit more, and widen their playlist with some more Classic Hits. I think going in the classic rock direction could hurt them more, as the brew is sooo much of that right now. Time for them to be true to their classic hits format, widen the playlist, add some lighter artists (even though many of you probably will disagree), which would be some of the WLTQ audience. Artists such as Jim Croce, Cat Stevens, Gordon Lightfoot, etc. Mix it in nicely with the current music they have, maybe add some more Aerosmith (or put in any harder classic hits artist into here) to make it even out a little bit, and you got a better selection of music, with less burnout, and truer to the format they bill as than right now. Just my 2 cents on this issue.
>
> WJMR dipped considerably from some pretty impressive
> ratings, but they're still doing decent. And I'll bet they
> do well fiscally.
>
> As for other stations, WLUM won't flip. The format tweak
> seems to be working (finally). WRIT would be a candidate,
> but CC isn't very keen on variety hits, and is trying to
> hold on to the Light 97 crowd. WMYX won't flip to full time
> "whatever", since it's been around so long, and ownership of
> the "Mix" name is more valuable than any revenue they could
> possibly bring in (WMYX was the first station in the country
> to use the "Mix" moniker, and it probably kept CC from
> strong-arming Entercom too much over "Kiss-FM"). Besides,
> their "whatever" programming on half the schedule is not
> doing nice things to their ratings.
WRIT's ratings seem to be rising finally a bit, not falling-rising-falling. I think that their small tweak into the 70s moreso is starting to take hold.
>
> What about WKTI? WKTI will always be WKTI, in good times
> and bad, and they're killing Mix right now.
>
> WEXT is doing better than NextMedia probably ever expected.
>
> What about the fringe stations? Obviously Bliss must like
> having a WMIL competitor in West Bend (WBWI) that
> occasionally rises above a one share. And they have great
> reach into Milwaukee. WEZY is doing well pulling in the
> disenfranchised WLTQ fans (or as well as a low-powered
> Racine station can).
>
> Maybe somebody can invade WVCY and get rid of all that
> mean-spirited fire and brimstone chatter there.
>
I just have to say, The Brew is rocking Milwaukee with ratings and formats. I think everyone thought the Brew was a fad format that would last 4 months. I however thought that this format was PERFECT for Milwaukee, as all my aunts, uncles, and cousins listen to it. It just seems to FIT the Milwaukee area for some reason.
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Moderator, Community Radio board
