WDJO on the air

[I NEED SAX]

WDJO is on the air with 10,000 Oldies in a row. I'll be busy Dancin In The Streets!

[microbob]

Sounds Boss, I wonder if they will be picking up True Oldies from the bird or if they will be local?






> WDJO is on the air with 10,000 Oldies in a row. I'll be busy
> Dancin In The Streets!
>

[JeffDavis98]

I just love that AMPLITUDE MODULATION!

What will I do without the Mike Gallagher show coming over my cordless phone?

[I NEED SAX]

> I just love that AMPLITUDE MODULATION!
>
> What will I do without the Mike Gallagher show coming over
> my cordless phone?
>
Now you can pretend you are on hold and enjoy!

[96rocker]

> > I just love that AMPLITUDE MODULATION!
> >
> > What will I do without the Mike Gallagher show coming over
>
> > my cordless phone?
> >
> Now you can pretend you are on hold and enjoy!
>

Oldies could not make it on a monster AM signal with the resources of the biggest radio chain behind it. How can it make it on a lower-power signal with a much smaller company backing it?

I don't see this lasting for long.

People who fail to study history are doomed to repeat it. Music on AM just doesn't work anymore. Maybe radio geeks like us will listen, but "Mr. and Mrs. Typical 55-year-old Radio Listener" have long since moved on to FM to get their music fixes. And the ad agencies just don't spend a lot of money on older-skewing formats these days.

[microbob]

I'm surprised that they went with oldies also. ESPN Radio would have filled a better niche for those who can't hear 1450 WMOH. I do think that either 1480 or 1320 will go Spanish eventually.



 
> Oldies could not make it on a monster AM signal with the
> resources of the biggest radio chain behind it. How can it
> make it on a lower-power signal with a much smaller company
> backing it?
>
> I don't see this lasting for long.
>
> People who fail to study history are doomed to repeat it.
> Music on AM just doesn't work anymore. Maybe radio geeks
> like us will listen, but "Mr. and Mrs. Typical 55-year-old
> Radio Listener" have long since moved on to FM to get their
> music fixes. And the ad agencies just don't spend a lot of
> money on older-skewing formats these days.
>

Edited by microbob on 02/11/06 08:32 PM.

[KJCB]

> People who fail to study history are doomed to repeat it.
> Music on AM just doesn't work anymore. Maybe radio geeks
> like us will listen, but "Mr. and Mrs. Typical 55-year-old
> Radio Listener" have long since moved on to FM to get their
> music fixes. And the ad agencies just don't spend a lot of
> money on older-skewing formats these days.

You're right, but the owners have experience with "religious" (read: pay for play) formats, and advertisers do place infomercials and other brokered programming on older-skewing stations. No agency spots needed; just fill a couple hours a day with a couple NAC and GAP dual cleanse CDs. IMHO, that's how we're going to see the oldies and nostalgia formats survive in many markets.

[RumourMonger]

> > > I just love that AMPLITUDE MODULATION!
> > >
> > > What will I do without the Mike Gallagher show coming
> over
> >
> > > my cordless phone?
> > >
> > Now you can pretend you are on hold and enjoy!
> >
>
> Oldies could not make it on a monster AM signal with the
> resources of the biggest radio chain behind it. How can it
> make it on a lower-power signal with a much smaller company
> backing it?

I think above is why they just may make it. They don't have to satify Wall Street with ungodly margins. They can settle for 10-15% as opposed to 30% or more. The sales staff won't be befuddled. They will have one product only to sell. Not trying to figure out out to sell in combo AM's that have nothing in common.
Also did WSAI they really get support? Where was the marketing campaigns? Bumperstickers, keychains, the swag that helps in some little way to market the station. It wasn't there. There wasn't a fulltime member on the staff. The sales staff hated the format, it didn't fit the formula.

This is a risky undertaking by a group of folks that believe in the format and want to take the chance to make a it a go. It may be the final gasp in the format but by god they put their money where their heart is. Taking a chance... fortunes are made and lost in this manner. It's the stuff the American dream is made of.  Go for it guys and good luck.

[Oscar the Grouch]

> WDJO is on the air with 10,000 Oldies in a row. I'll be busy
> Dancin In The Streets!

I think this is finally gonna do in WGRR. There's no reason why this market should have more than one oldies station.

[96rocker]

> > WDJO is on the air with 10,000 Oldies in a row. I'll be
> busy
> > Dancin In The Streets!
>
> I think this is finally gonna do in WGRR. There's no reason
> why this market should have more than one oldies station.
>
Just like 1530-WSAI was going to do in WGRR.

Oldies on AM: an idea whose time has long since passed. It doesn't matter what you play or who is on the air. Those listeners are not coming back to AM in any significant numbers. When this LMA is up in 2009, oldies on AM will go away again.