One second spots?

[Yeziknoradio]

Are one second spots (blinks) going to be a successful revenue generator?Will it take too much away from the usual spots?Link: http://www.adage.com/article?article_id=109796

[Salty Dog]

Are one second spots (blinks) going to be a successful revenue generator?Will it take too much away from the usual spots?Link: http://www.adage.com/article?article_id=109796

I saw the Ad Age article and after reading the headline, just rolled my eyes. But after reading how it might be used, it starts to make sense. I doubt it would take much, if anything, away from the usual spots. More likely, it would pull new advertisers in. Once inside our "store", they might buy something else. The idea is worth a few experiments.

[Chuck]

If "Blinks" actually work, (and sell) they might open up a whole new world to non-commercial broadcasters.  It would be hard to say that one word could contain a call to action, mention a specific price, or be a comparative statement.  I guess you could say it is promotional in nature, but in context that might be hard to prove or disprove. 

I can almost hear them on NPR....