We all knew that some, if not most, of the displaced KLSY listeners would head over to KPLZ...
I think that the KQMV numbers are promising
Agree! Wasn't implying that Movin' won't cut it ... but hard to argue when your key demo share matches or beats the # of appendages on a hand. With that kind of momentum ... my point was the perspective that "not enough audience for an adult A/C music station to make it" may not be all that accurate. Doesn't mean I think the format has legs forever ... but when you take away splintering caused by two stations playing essentially the same thing ... one of them still has a chance. The inverse may also be true ... when you have one country station kickin' (verb intentional) some serious hiney and SPLIT the audience ... it could be interesting to come up with a new, competitive strategy.
At very least rest of this year should be interesting to watch based on the fallout of the last six months. Now it's the audience's turn to react!