question about WWAX, 92.1 fm in Duluth

[Saladressing]

Labels on music don't mean much, play what the listeners like. I brought this up because it seemed interesting. Duluth has been known as the "anti-format" market for many years now due to all the fence crossing on many of their stations.

Good post doctorradio, but you would have to admit that there is certainly a very good reason why the anti-formats aren't heard in other markets.  Variety Hits is essentially a new spin on Classic Hits and Hot AC, and plays popular stuff.  There's a reason why there are almost no commercial FMs in America that consistently play B-sides from unknown artists.

[kc0ltv]

Now only if 92.1 or 107.7 would go to a full DANCE format...

[Saladressing]

92.1 plays quite a bit of dance: Pink remix, Cascada, Sarah Atereth, Enur "Calabria," new Rhiana dance track, others.

This station and the historical CHR in that market ( the old 102.5 KZIO ) have a nice history of being dance-friendly.  Maybe it's because they're so close to Canada?  Whatever the reason it's nice to see.

[kc0ltv]

Looks like WWAX switched over to "Lite 92.1", Mainstream A/C format.  Wow!  "92.1 the Beat", "Kiss 92.1" was a Duluth institution for younger people (did the station descend from KZIO 102.5?).  It's strange that we how we no longer have a CHR, though 107.7 is close enough for many.

[doctor_radio]

It's strange that we how we no longer have a CHR, though 107.7 is close enough for many.

Listen to Mix 108 after about 6:00 and it's completely CHR. The Beat wasn't consistently CHR until a year ago.

[Saladressing]

We'll see if Mix backs off of the rhythmic trax now that they have no competition for females under 50 lol, but as of now they're sounding pretty good.  The Beat had a near-perfect CHR playlist with a rhythmic lean for a lot of its run in the last year and it wasn't able to even make a dent in Mix's #s.  It's 92.1's own fault - they had a lock on the market a few years ago but took their eye off the ball and it cost them in the end. 

[NKOTBfan4life]

I'm new to this site and i listen to 92.1 when it was kiss then the beat and how this weird lite fm stuff. How come they dont play the same stuff as they did when they were the beat. That is the stuff i like to listen to. I even requested songs but never heard them becuse of the change.

[pbf1]

I'm new to this site and i listen to 92.1 when it was kiss then the beat and how this weird lite fm stuff. How come they dont play the same stuff as they did when they were the beat. That is the stuff i like to listen to. I even requested songs but never heard them becuse of the change.

Lack of ratings.

[doctor_radio]

I'm new to this site and i listen to 92.1 when it was kiss then the beat and how this weird lite fm stuff. How come they dont play the same stuff as they did when they were the beat. That is the stuff i like to listen to. I even requested songs but never heard them becuse of the change.

Lack of ratings.

Well AC targets a more luractive demo, but Red Rock gives its three other stations away with KQDS so I don't know how it's going to help (unless they sell Lite by itself).

[iluvmusic]

why were the ratings so low? the beat was the only station that played somewhat new hip hop. now i'm forced to listen to mix 108. the most hip hop song on that station is probably crank dat soulja boy. when i flip through stations, there are a ton of country and classic rock channels. i thought duluth was a city! they should at least have an all rock channel and an all hip hop channel. maybe even some house/techno stuff. then maybe ratings would go up. when they blend the genres, people dont want to stay and listen, they turn stations. jammin out to snoop dogg and e-40 and then all of a sudden hear some nickelback...that aint cool.