There stunting I bet they switch to something elese with 2 weeks just watch maybe r&b
I doubt seriously that this is a stunt, just something that Radio One should have done from the time they bought 92.1. Urban Gospel should do very well on a good FM signal that covers the metro area.
KROI would not flip to R&B as it would cut into the listeners that KMJQ has now. Magic 102 as an Urban Adult Contemporary station relies heavily on R&B and would not be a good match with an Urban Oldies station, although I wish we would get a fulltime R&B-Motown-Blues station.
KWWJ 1360 Baytown is one of three Urban Gospel stations that ring Houston, KYOK 1140 Conroe a daytimer and KANI 1500 Wharton which is only on the air from 6am to 6pm are the other two. KWWJ has been a steady half point rated station for some time now. KYOK and KANI never showed in the ratings to the best of my knowledge. None of the stations have very good coverage of Houston, although the three together do cover most of the metro area daytime. KWWJ covers Baytown at night and likely the far eastside of Houston, but not the rest of the city or suburbs.
I wonder if KWWJ will show in the ratings after the next ratings period? I highly doubt it and I imagine the advertising dollars are going to go to the FM Stereo station and not three AM stations with marginal coverage. All three AM stations are owned by Darrell Martin who seems to program Urban Gospel on all of his stations in Texas and Mississippi. KZZB 990 in Beaumont is the nearest out of market station and from what CW has posted needs some serious work done on the station. KZZB does have a terrible pattern to cover the Golden Triangle very effectively, but it sounds like KZZB doesn't even have a signal to it's licensed coverage area.
I wonder if the three stations in the Houston area will remain Urban Gospel for very long now that Praise 92 is on the air? A change to Urban Oldies would be a good choice for the three stations, especially if some money was spent upgrading the stations to cover the Houston area better. KYOK could increase it's coverage of nearly all of metro Houston with KTMR 1130 Edna likely headed for San Antonio and KZNE 1150 College Station should be off the air as the five year period for Expanded Stations has passed for KZNE 1150 and WTAW 1620, although the FCC has been granting STA's for the secondary station to remain on the air in some cases. KANI 1500 could move it's transmitter and increase their coverage on the west side day and night. KWWJ would have to go to a second site nights, but could cover much of Houston at night if they did.
Time will tell what happens, but this is a year of change in Houston radio.