Wasn't there some prog-talk at 1300 in Philly but it bombed?
Lousy numbers for the 950 with sports--is there too much sports in Philly? You already have 610 WIP
and maybe one other station (forget who), plus Phillies games still on 1210 I believe etc.
WHAT is at 1340, owned by Inner City Broadcasting, the same company which owns WLIB.
WIP is more appropriately called "guy talk." They started as sports talk, didn't do all that well and this format evolved. They currently have among the best numbers in the country in the sports format. But some sports purists have always complained about WIP and apparently that persuaded Greater Media to try sports. Philly has six decent AM signals; CBS has three (news, mostly syndicated conservative talk, and WIP), Salem has two (brokered preachers and Salem's social conservative talk network) and Greater Media has one (the aforementioned 2nd sports talk station). When WPEN was Oldies and Standards, they had the Phillies games (despite a poor nighttime signal); the lost the Phils just before flipping to sports talk. The station is shut out on professional and major college play by play.
Currently, Philly (the number six market) has one local-live talk show (a conservative tort lawyer turned broadcaster) on weekdays (plus a one hour show filling time between Hannity and Severin and a late night local show). Ratings are so-so. Salem's talker has no local content at all and ratings to the right of the decimal point.
Is it possible prog-talk is too far to the left and they'd do better with a more moderate approach? Something to attract both left and right wing. Instead of Bush lied, Bush is Hitler, vote fraud conspiracy, let's take the Prez
out fishing and pheww (that was Ms. Rhodes talking), corporations are evil (and now let's go to a commercial...
what no advertisers want to buy time here? Oh. OK, let's run another PSA...) talk.
I don't think so. I agree with those who have said personality and entertainment value are more important to getting an audience than ideology.
But if AAR showed promise, a station like WRKO would run it...and get a 0.7 signal instead of 4.2. THAT is why AAR might be on "weaker" signals. (And why it has swapped places with sports signals in places like Burl-VT
Sort of a chicken-and-egg dilemma. AAR's mistake, beyond inexperienced talent, was going for station quantity over quality. They'd have been better off had they been selective - gotten a few more KPOJs. With 20 decent stations, in markets showing some potential for the format, they could have shown some good results to the industry. Part of that would have involved decent talent rather than name recognition (after all, nobody had heard of Rush outside Sacramento when he went national). AAR was more concerned with their fantasy of influencing elections than building a viable syndication company. So they ended up giving guys like the Greater Media suit evidence to think they'd been right all along and liberal talk can't work.
And, similar to what Holland has been saying about fem talk, AAR just copied the approach of Rush and the conservative hosts - and that may not be how most liberals want talk radio presented.