MikeShannon914
rimember
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Posts: 1986
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« Reply #8 on: October 02, 2006, 09:59:15 PM » |
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Listening to the musical selections, do you think they'll change the calls back to KNOK-FM??? This is probably what today's KNOK would sound like, anyway. I bet JamzUSA is somewhat happy with this...some songs on there haven't been heard since KJMZ-100.3 was still here.
Strangely enough, it was 19 years ago yesterday that KOAI-106.1 bumped the old KTKS-Kiss FM off, and signed on the air with a week's worth of birds chirping. What a way to start their 20th year, by dumping the format. I would have NEVER guessed this one. Then, of course, it was November 2, 1992 that the new Kiss, KHKS, bumped off The Oasis from 106.1, and 107.5 took the format and most of the talent for themselves on the same day. Does this mean KHKS will now be bumped from 106.1 for a return of the Oasis??? HA!!
So let's say you're Infinity/CBS, and let's add common sense and practicality and intelligence to the mix...just for laughs. Wouldn't you dump out of Jack or Free-FM instead? CBS has much bigger losers than KOAI, and KOAI did serve one BIG demo that no one else is really catering to...the affluent black audience. It's also today's elevator music, and serves an affluent white audience as well. If the sales dept can't sell it properly, that's not the music's fault. I think this format change was a huge mistake, right along the lines of dumping Bret Michael and Tempie Lindsey. I know from doing promotions grunt work over there that their audience is VERY dedicated, and 90% of those who turned out for remotes were black. APD Bret Michael had a good mix of smooth jazz and slow R&B going, which transcended racial lines and made the station more than just Kenny G and his clones. AND the station even had several trends and books where they actually beat KVIL, and even a case of beating KLUV. The audience left when Bret did, as the R&B was dropped at that point. It took a couple of years for someone to wise up and re-add it to the format...and the ratings returned. The station has always been in denial of the black demo, for whatever stupid reason. IF SOLD PROPERLY, and not as a "trifecta" of "All White, All the Time" with KLUV and KVIL, it could be very successful all on its own. Remember when bottom-feeder KKDA-AM was somehow selling NATIONAL spots left and right for years...advertisers knew they could get directly to the black audience that way. KOAI chose to ignore that, and now the listeners suffer...AGAIN.
But KOAI was always treated as the red-headed stepchild there. No marketing budget, and always put in the shadow of KLUV and KVIL. One vehicle for remotes, as opposed to 4 or 5 for the others. No Marti unit, no trailer, and a guard at the prize closet so we couldn't even give away the mounds of smooth jazz CD's and such that were accumulating from the record companies. I always felt that, for as passionate as Oasis listeners were, they were given the shaft.
From the few minutes of "Movin'" that I heard, this might actually be an ok format...but NOT at the expense of The Oasis!!!!!! And what happens to Lynn Briggs and Tim Garrison?
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