Who knows but KLNO actually had better numbers a couple of years ago when KEGL went spanish. I may be wrong but wasn't KLNO in the 4's when KEGL had a 5+ share 12+ and soaring 25-54's.
KLNO had a different
format in 2005. In Fall, 2005 it got a 2.5
share, with regional Mexican, while KEGL, which went Mexican adult hits in late September, 2005, had a 5.1.
In the second week of January, 2006, KLNO adopted the original Mexican adult hits format from KRCD in LA. KEGL, from second in the market, is now 19th. KLNO is 6th, and 4th 25-54. KEGL has lost over 65% of its audience share.
I must have been thinking earlier for KLNO, because several years ago i thought they were getting big numbers.
Both KESS and KLNO, prior to the September, 2005, launch of KEGL, were at higher levels. In Summer, 2005 KESS was a 4.5and KLNO was a 3.6. KEGL came in and did a major fragging for a couple of months until KLNO changed format in January, 2006 and made KEGL collapese.
Threre are now 3 more Spanish FMs than summertime, 2005, so the overall shares are more fragmented. KESS adn KLNO had 8 shares in 2005, and have 7 shares now... although the 25-54 on KLNO is quite a bit better than it was in pre-KEGL days.