KOAI-FM

[charles123]

Thank you!!!!!!!! They can at least listen to the smooth jazz format on HD radio now, that way they won't complain

[klifhanger]

"Movin" will make progress in the ratings for fall, and do well in winter. Study the spring book however,thats when one will know if it fails ,or succeeds. I still say  it was a dumb move and will tumble as Jack Did.
 Borrowing a line: "CBS = Can't Broadcast Sensibly".

[JayDavis]

klifhanger,

You think CBS would "ever" admit they made a mistake and bring back The Oasis?

I doubt it..........

[OldGringo]

You think CBS would "ever" admit they made a mistake and bring back The Oasis?

Very unlikely they will ever consider a mistake taking a station that was not even top 15 25-54 and putting on a format that will do better in that demo. KOAI was in deep revenue trouble due to steadily declining ratings in the sales demos.

[klifhanger]

Jay;Ignore the master of the grand illusion He knows not what he speaks ,only his ego expelling gas..  CBS won't admit a mistake like the Master of grand Illusion. Admitting a mistake would cause their stock to stumble again and their board would not like that.  Whoever had done their research apparently has one ear ,one eye and is near sighted, The Oasis was very popular in  business offices,other work places,etc,plus the commute home. The research they used was narrow minded , and narrow in scope,and narrow. The oasis had leadership problems,so rather than take a look at that and fix it,dump the format. The Master of  Grand Illusion would do that,and PT Barnum would applaud.

[salemjedi54]

How can you grow a crummy format?

BRING BACK THE OASIS !!

I dont think its crummy, but you just have to hope its done right.  Yeah it sounds like a Jammin Oldies, but at least there are some currents.  I want the Oasis back, but I hope its on a better signal. 

[JayDavis]

I think I would have died and gone to Heaven if they brought back The Oasis.

I personally never had a problem with their signal.
Although my radio no longer picks up 107.5   

[OldGringo]

Jay;Ignore the master of the grand illusion He knows not what he speaks ,only his ego expelling gas..  CBS won't admit a mistake like the Master of grand Illusion. Admitting a mistake would cause their stock to stumble again and their board would not like that.  Whoever had done their research apparently has one ear ,one eye and is near sighted, The Oasis was very popular in  business offices,other work places,etc,plus the commute home. The research they used was narrow minded , and narrow in scope,and narrow. The oasis had leadership problems,so rather than take a look at that and fix it,dump the format. The Master of  Grand Illusion would do that,and PT Barnum would applaud.

1. KOAI needed little addtional research to know KOAI was not the future for 107.5. The billing was flat (actually down adjusted for inflation), while the market was up. The 55+ component of the station was 17% in Spring of 1998 and was nearly 50% in Spring of this year, with 35-44 taking a huge hit, and 45-54 down also. They could see the station was 17th to 20th in 25-54, out of the sales demos.

2. CBS derives about 12% of its revenues from radio, or about $1.5 billion. KOAI billed about $12 million in 2005, so any change in billings on 107.5 in Dallas will have zero effect on CBS, its stock price or investor perception.

3. A format with a lower 12+ but better 25-54 will make them more money. Any research they did no doubt proved that a format like Movin' would have a much better opportunity to affect billing in a positive way than the old format.

[radiodial]

1. KOAI needed little addtional research to know KOAI was not the future for 107.5. The billing was flat (actually down adjusted for inflation), while the market was up. The 55+ component of the station was 17% in Spring of 1998 and was nearly 50% in Spring of this year, with 35-44 taking a huge hit, and 45-54 down also. They could see the station was 17th to 20th in 25-54, out of the sales demos.

2. CBS derives about 12% of its revenues from radio, or about $1.5 billion. KOAI billed about $12 million in 2005, so any change in billings on 107.5 in Dallas will have zero effect on CBS, its stock price or investor perception.

3. A format with a lower 12+ but better 25-54 will make them more money. Any research they did no doubt proved that a format like Movin' would have a much better opportunity to affect billing in a positive way than the old format.

OldGringo,

Since you have access to real numbers, do you see the KOAI situation as a trend across the nation for this format regarding CBS?

[OldGringo]

Since you have access to real numbers, do you see the KOAI situation as a trend across the nation for this format regarding CBS?

There are a bunch of variables. First, billing. They are noly left with Detroit, LA and Houston. Detroit has nearly a 5 share, good billings and a decent 25-54. LA is one of the top 10 or 12 billing stations in the US. Houston is a moderate performer; KLOL was billing more when they went Hurban.

In the air: Houston. Not likely; LA and Detroit.

Of course, this is like the football pool. I am only guessing.