So BLM is still in their A to Z? And they're only on the "R" songs? OMG! That means they're playing obscure songs that the majority of their listeners don't even know...just so they can show everyone "We've got a big library." Forget the fact that most of their listeners don't really care.
Ask yourself this, would I rather have the opportunity to win $100 an hour weekdays 9 to 5, and a chance to win $10,000 or hear "Lunatic Fringe" by Red Rider. I'll bet the average listener will go with the money.
It's been a long time since I've replied to anything on this site, the first since they made the changeover, but I feel a need to comment on this.
I don't see the logic of arguing what listeners would like more. In this case, and in this day and age, I think it would be split right down the middle, at best. Many listeners are not swayed by this small contest of "win a $100". From my perspective, it excites only the adolescent crowd, and the typically poor or homeless (which would not be any station's target audience because there would be little-to-no profit generated for the advertiser from their money spent on ads). It is likened to purchasing scratch-off tickets, only scratch-off tickets are more enticing because you aren't required to be the "correct caller" or listening for your chance to win, and you can gratify your urge as soon as you go to your convenience store of choice. Further, national call-in contests have continued to cloud the chances and many people are aware of this.
So, I would say that the value of the programming is going to override the contests set forth, unless it's something big. That being said, I'm not sure I enjoy listening to an audio alphabetical listing of a music library. To me, that would sound pretty disjointed. Frank might have the right idea of keeping it simple, and may be entertaining enough for the average listener to say "Hey, I've heard that song before, but I think it's cool to hear it next to an artist of a similar name." While Blimp overpowers them in their catalog, which is admirable, it runs the risk of becoming "oh my gawd, they aren't done YET??"
My opinion has always been, rotate hits in with obscure music so as to keep listeners from thinking the station is the same old thing all the time.