Yup, was going to post this.
Its interesting to listen to. "U-Rock" imaging. I'm not sure what they are trying to be. Dare I say it sounds like a CHR programmer trying to do classic rock and failing badly.
Tears for Fears, Mr. Mister, The Cure, Kiss, Duran Duran, Power Station, Ozzy Osborne, The Eagles.... thats just a few artists I heard while rolling through. Not classic rock fare many of those by any stretch.
U Rock sounds to me like a ROCK station. This is some wierd hybrid. Not programmed well - very unfocused.
Lets look where KLKY is. KEGX from The Tri-Cities booms in. So does KXRX from Wally World. They can't copycat. They aren't, but they aren't living up to the imaging either.
Two things here - bail on imaging (doesn't fit) or position themselves as a alternative to those two with deeper album cuts and more core artists from the 1980s.
I hate to say I said so - but OK95radio.com didn't last - as many of us knew.
OK 95 radio live @ 96.1 has changed formats. They are now URock 96FM playing a Classic Rock format. website: http://www.ok95radio.com/
call leters are: KLKY Stanfield, OR (Hermiston-Pendleton, OREGON)