David, I was told (maybe incorrectly) that the SF monthly was only about two-thirds of the previous 12+ ...
Another member of the group e-mailed me, and I checked my numbers.... I had not loaded the October data in X Trends and was looking at September. Thanks to both of you for catching it.
The October number is about one SIXTH of the September oldies number in 25-54, the supposed target. It is off to as auspicious a targedt as the LA station is.
Thanks for questioning this... my number was simply wrong.
If you want to privately send me your e-mail, I will send you a PDF of the reality.