105.3 speculation

[MikeStandardsFromIndiana]

KTAR in Phoenix is gonna split with the talk going to the FM in January and a new type of talk format or going all sports on the AM

[OldGringo]

I think a WGST simulcast would be the smartest idea.  It could put WGST back in business.  But regional Mexican seems to be a reliable rumor, according to a business contact whose wife works at and is well connected at CC/Atlanta.  I think going Spanish would be a mistake.  Most advertisers don't realize that Spanish is a language and not a format, so an additional Hispanic station would really cannibalize Viva's billings.

Why would they do regional Mexican if Viva IS mostly regional Mexican already? A purer regional format would canibalize most of the Viva audience. Also, Clear does not do pure regional anywhere, so they have no experience with the fomat.

[BRENT]

I really wish they would bring back an oldies format................

[KStar8706]

You think 105.3 The Max will return, playing all your favorite 80's hits?

- K-Star

[BRENT]

You think 105.3 The Max will return, playing all your favorite 80's hits?

- K-Star

It would be better than what is there now.

[Radioresearcher]

You think 105.3 The Max will return, playing all your favorite 80's hits?

- K-Star

It would be better than what is there now.

I think we should wait and see how rhythmic AC does first before people go jumping off the deep end. The early results for Los Angeles and San Francisco are not good.

[OldGringo]

I think we should wait and see how rhythmic AC does first before people go jumping off the deep end. The early results for Los Angeles and San Francisco are not good.

I thouhgt getting 80% of the previous share and improving the younger demos was astounding in SF. LA is a different matter.

[Radioresearcher]

David, I was told (maybe incorrectly) that the SF monthly was only about two-thirds of the previous 12+ ...

Look at the three month rolling - it had in the mid 2's and landed in the high 1's...

Since we can't quote numbers ... let's just say (hypothetically) - a station had a 2.5 share. And the last three months were (hypothetically) 2.7-2.5-2.3 - and the station trends (hypothetically) with a 1.9 share. That would make the new month (around) a 0.7-0.8. 

My math has SF under a 1.0 share 12+ and I can't imagine the 25-54s were at 80%.

I will say that I believe it can work in SF - and L.A. will be interesting to watch. A lot of VERY smart individuals involved in L.A. 

[OldGringo]

David, I was told (maybe incorrectly) that the SF monthly was only about two-thirds of the previous 12+ ...

Another member of the group e-mailed me, and I checked my numbers.... I had not loaded the October data in X Trends and was looking at September. Thanks to both of you for catching it.

The October number is about one SIXTH of the September oldies number in 25-54, the supposed target. It is off to as auspicious a targedt as the LA station is.

Thanks for questioning this... my number was simply wrong.

If you want to privately send me your e-mail, I will send you a PDF of the reality.

[atlantachristmas]

Please bring back 105.3 WMAX!! Atlanta Needs its 80's Station! If not Maybe Real Radio 105.3! But I would prefer 80's Station!