105.3 speculation

[OldGringo]

how about


Mega 105.3 Latino and Pround

this could hurt 95.5 the beat and Hot 107.9

reggaetón is today´s pop. Such a station would kill Viva.

[Mr Winston-Salem]

Viva is a hybrid. It is an abortion of pop and regional, which any competitor with a signal would destroy.

I do agree that a competitor could do a lot of damage and this is why I feel CC must protect this property and go after all of the hispanic audience. I think we will see at least one and maybe two more format changes at non CC properties and it should be a #1 priority to protect Viva. Removing one of the rock outlets in the market will buy the other two properties I'm thinking of a little more time, but something could happen at one or both of them very soon. Also, I see a chance to offer the entire hispanic listening audience on quality signals. I would go with an older leaning hispanic format. It's hard to compete with a rimshot. You can protect an existing property (like Eagle 106.7 does), cut into a competitor's numbers (like 102.5 does) or test something new like a spanish language format (like Viva 105.7). 105.3 is a very good rimshot, as is 104.1. I would definately try an older leaning hispanic format.

Talk failed at 105.3 and I don't see them bringing back 80's or oldies. I think it's safe to say oldies are out in this region with CC.

[OldGringo]

Viva is a hybrid. It is an abortion of pop and regional, which any competitor with a signal would destroy.

I do agree that a competitor could do a lot of damage and this is why I feel CC must protect this property and go after all of the hispanic audience. I think we will see at least one and maybe two more format changes at non CC properties and it should be a #1 priority to protect Viva. Removing one of the rock outlets in the market will buy the other two properties I'm thinking of a little more time, but something could happen at one or both of them very soon. Also, I see a chance to offer the entire hispanic listening audience on quality signals. I would go with an older leaning hispanic format. It's hard to compete with a rimshot. You can protect an existing property (like Eagle 106.7 does), cut into a competitor's numbers (like 102.5 does) or test something new like a spanish language format (like Viva 105.7). 105.3 is a very good rimshot, as is 104.1. I would definately try an older leaning hispanic format.

Talk failed at 105.3 and I don't see them bringing back 80's or oldies. I think it's safe to say oldies are out in this region with CC.

The average age of the Hispanic population is 21. There is no older population, and agencies don't by older Hispanic demos because of that. What they could do is make Viva all opo and ballad, and do a true regional. They have, though, as a company, no regional experience at all and only one pop station and it is in San Jose and is nearly dead.

[taylorengineer]

When you say "regional" Mexican you are talking about tuba's and accordians. Most folks think of "Tex-Mex" music......
If you have ever seen a "regional" mexican band you will have to agree it is some of the most amazing music on earth. The drums, with one snare, a high hat cymbol, and numerous cowbells are just too awesome for words!
I learned to love the tuba at a Martin Mull show one nightat the Great S.E. Music Hall while using corrective medications with a stripper lady known affectionately as "River Deep."
Bring on the Tex-Mex in wide glide FM stereo......

[OldGringo]

When you say "regional" Mexican you are talking about tuba's and accordians. Most folks think of "Tex-Mex" music......

Tex-Mex, or Tejano music, is not Mexican. It is from a very small area of Texas, and only one a handful of stations today... maybe 4 or so.

If you have ever seen a "regional" mexican band you will have to agree it is some of the most amazing music on earth. The drums, with one snare, a high hat cymbol, and numerous cowbells are just too awesome for words!

Regional Mexican is actually many different types of music which, originally, came from different areas of Mexico. The tuba stuff is "banda" and from the northern Pacific state of Sinaloa. The accordeon stuff is "norteña" and comes from NE Mexico. "Grupera" is the keyboard fusión of classical Mexican sounds with ballada and pop and cumbia. Ranchera is what a Mariachi plays. "Cumbia" is an adaptation of a Colombian rhythm that is now typically Mexican.

There are examples of these styles are on www.hispanicformats.com.

I learned to love the tuba at a Martin Mull show one nightat the Great S.E. Music Hall while using corrective medications with a stripper lady known affectionately as "River Deep."
Bring on the Tex-Mex in wide glide FM stereo......

Tex-Mex is on life support, and only appeals to really old demos in places like San Antonio. It's funny, because the jocks are usually totally English speaking. Tex-Mex does not use tubas.

[taylorengineer]

I didn't mean to imply Tex-Mex was the same thing.
Most of us are woefully ignorant of Mexican music and it's variations. I appreciate your explaining the differences.
I always guessed that the tuba/accordian/drum music was analogous to American "country" music. I thought that the "Viva" sound was a more cosmopolitan music....the Mexican versions of Madonna and Elton John.
What are we talking about when we say "regional Mexican?

[OldGringo]

I didn't mean to imply Tex-Mex was the same thing.
Most of us are woefully ignorant of Mexican music and it's variations. I appreciate your explaining the differences.
I always guessed that the tuba/accordian/drum music was analogous to American "country" music. I thought that the "Viva" sound was a more cosmopolitan music....the Mexican versions of Madonna and Elton John.
What are we talking about when we say "regional Mexican?

Viva is part regional, part pop. It is the oddest Spanish format in the US.

"Regional" simply means the different styles originated in different regions of Mexico. It is a record industry term, and not used on the radio in Mexico itself, although it is used somewhat in the US... I think is is sterile and confusing as a promotional term... better to just sasy, "the music of Mexico".  BTW, the site I posted has actual audio samples of the different kinds of music.

[Mr Winston-Salem]

Most of us are woefully ignorant of Mexican music and it's variations.

That describes me. These formats are new to this area and most of us who haven't left the southeast and mid-atlantic area know very little about these formats.

OldGringo,

What would you do at 105.3? If you did try a hispanic format, what would you do and would you make changes at Viva also?

I've seen this music live at Fiesta in Winston-Salem when I was there. They block-off several downtown streets each year for what has to be their biggest street party and pay a small fortune to bring-in all kinds of bands, DJs and performers. All money raised goes to a college fund for hispanic high school graduates. The food and the music are must see attractions. They have something for all ages and it's a good way to learn more.

[Mike]

Its gonna be


SNAP 105.3 with whoppie in the morning

[taylorengineer]

Gringo-

Thanks for the education. The website is a must for anyone working in radio.
I'm now confused. What would be gained by ClearChannel flipping a second signal to regional Mex?
I would love to have some revenue numbers from Viva. How do the Mexican formats rank in terms of revenue?