Your numbers are based on the city to city comparison of Columbus and Cincinnati. Columbus is a bigger city population-wise because it has annexed pretty much all of Franklin County. Cincinnati is a little more than a third of Hamilton County's population. But, the Cincinnati market is bigger than Columbus. Despite that, I suspect that the Hispanic population in Columbus is larger.
The TOTAL Cincinnati market Hispanic population is close to 22,000. Almost 10,000 of those are in Hamilton County, with less than half in the city. The total includes Hamilton, Butler, Clermont, and Warren Counties in Ohio and Boone, Kenton, and Campbell Counties in Kentucky. There are another few hundred in SE Indiana market counties, plus other counties that are further south in Kentucky and to the east in Ohio.
I think a station with a fair signal could do OK with a Spanish format here, considering they'd get a relatively small cume, but probably big TSL.
That's why I say WCIN should go Spanish. They're not doing anything there, and their signal is right in the middle of Hamilton County and gets into Butler and Warren Counties. WNOP would also be a good candidate, but they won't drop Catholic programming.
What's interesting is that Cleveland has a Hisapnic population of over 50,000 in the market and I don't know of a Spanish station there. Is there one? Indy has two of them with a Hispanic population around 40,000. Both of them show up and total about a 1.5 share. Louisville and Lexington also have one station each, but they don't show up in Arbitron.
> Per US Census Bureau:
> Cincinnati = 331,285 (city)
> Hispanic population 1.3% (~4,300)
> Columbus = 711,470 (city)
> Hispanic population = 2.5% (~17,780)
> > > MIX go Spanish? The station has rebounded numbers-wise
> > and
> > > is a low-cost money maker.
> > >
> > > If anything, HOMER will go to 1530 and 1360 will go
> > Spanish.
> > > Even that's a long shot, though. The BUZZ and WTSJ are
> > > doing Sunday evening Spanish programming. Why doesn't
> > WCIN
> > > go Spanish? They've got nothing else going on there.
> > >
> > CC is putting its Hurbans on FM. Hurban on 1360 would do
> > good. so either Mix or Fox will get bounced is CC has the
> > urge to go Hurban in Cincy. WEBN and Kiss aint Going No
> > WHere anytime Soon
Edited by Oscar on 07/16/05 04:18 PM.