Maybe it is the masochist in me. This topic was the first one I ever posted on here on this board. In fact it was because of this thread that I registered here.
When this thread originally began over a year ago, WDEL was coming off a 4.0 and WILM was coming off a 2.3. Then the big switch happened where Hannity and Levin jumped ship from WDEL to WILM. After the first book came in (Spring 2007), WILM had jumped into the lead in 12+, beating WDEL 2.7 to 2.6. I posted those results last July. Now, I am posting the results of the Fall 2007 book which came out about a week ago:
Fall 2007:
WILM 2.8
WDEL 2.2
I hope nobody thinks I am gloating here, I am not. It could all reverse tomorrow. I have never wanted WDEL to suffer because of losing Hannity. I did want the new lineup of Rush to Sean to Levin to do well. I think they have Savage sandwiched in there also. There was a great discussion here about who did the right thing. It was pointed out that Hannity and Levin jumped from a 5000 watt market leader to a 1000 watt second tier station. Wonder how WILM managed to pull into the lead almost immediately and built on that lead in the next book?
I will leave the answer to others to ponder. Just wanted to give the update on the ratings to put this thread into perspective. On the first page of this topic, Radio Realist had a short comment that nailed it to the wall. I commend him for not only getting it right, but being a psychic.
pb
