The call letters for CBSFM are alive and well on line (www.wcbsfm.com
) and on HD2.
The old jingles and sweepers are used in between each song and after the commercial breaks on HD2.
HD2 has a long way to go, but the station is there minus the Jocks.
Thats why the calls were never changed.
When you give a name to a station like JACK, BEN, ALICE, whatever, call letters do not mean anything. With the flip of MIX 102.7 to Fresh 102.7,
do you really think the MIX listeners knew the call letters? If you check arbitron you would be suprised at how many did not. With Fresh the average listener they will not know the new call letters, they will recall Fresh 102.7 (hopefully). The same with New York's JACK.
CBS-FM 101.1 used the call letters with every break. JACK uses the calls at the top of the hour.
Should CBS drop the call letters? No, because it does not matter to JACK.
They have a good product online and on HD2.
JACK is a huge mistake made by CBS. Will the CBS suits admit their mistakes?
You know how that works.