It could all be a swerve. Wouldn't want Cumulus to know what they are up to.
FWB needs a classic rock station. WKSM is a Rock or AOR station and WWAV is maybe Adult Hits? I think WWAV could flip to Classic Rock without all the "hair bands" and keep most of their current audience... as long as they play at least one Jimmy Buffet song every hour. That could even be a slogan, "Jimmy Buffet at the top of the hour and the best classics all day long!"
If Radio Insight has any insight and 103.1 goes Adult CHR, Cumulus should be looking to see what happens in the next couple weeks in Mobile. If no new Top 40 station signs on they should segue Z96 to a Top40/Dance station for Destin and Pensacola before Spring Break starts. Extend some live remotes to Capt'n Fun on Pensacola Beach. Be live from a club every night the whole month of March.