Mix 103.1 Fort Walton Beach

[trock]

Well it looks like this Friday at 5 is when they are FINALLY going to flip. I see what your saying Tibbs. But I don't see anywhere else for  Apex to go. They already have country,chr and adult hits sewn up. They have experience with the urban format with Star 99.7 out of Charleston. It's only logical thing for them to do. Which means they are probably going to flip it to all sports. lol 

[ki4cgs]

The current loop is running construction sounds with things like this:

"Friday @ 5"

"Can you feel the heat?"

"It's getting hotter"

"Don't get burned"

"This Friday @ 5 we're gonna burn up your radio."

The Heat = Urban?

[Rob-42]

Don't miss this FRIDAY a new radio station everyone will be TALKING about.. if it is news talk, what shows will they air?

-Rob

[Louis_009]

If its happen this friday before that u mean want to check Radio Insight website to check to see if 103.1 is going to be Foxy 103.1 this week.

[poledo]

Are y'all expecting Urban as in Urban AC or Hip Hop?  Or is there something in between like Urban AC days and Hip Hop nights?

[trock]

I was thinking more urban ac. But the signs I'm getting from the promo loops is pointing to something different. They keep on using the word "heat" and "It's burning up" and "Can u feel the Heat". The Heat can refer to many things. There is the popular hip hop and r&b station on sirius called "The Heat". There are also a few rock stations that use that moniker. Would they try to eat into 99rocks dominance  in that format. Interesting

[Rob-42]

Here's the answer: http://radioinsight.com/blog/headlines/netgnomes/55773/wffy-wmxz-fort-walton-beach-undergoing-changes/

-Rob

[poledo]

It could all be a swerve.  Wouldn't want Cumulus to know what they are up to. 

FWB needs a classic rock station.  WKSM is a Rock or AOR station and WWAV is maybe Adult Hits?  I think WWAV could flip to Classic Rock without all the "hair bands" and keep most of their current audience... as long as they play at least one Jimmy Buffet song every hour.  That could even be a slogan, "Jimmy Buffet at the top of the hour and the best classics all day long!"

If Radio Insight has any insight and 103.1 goes Adult CHR, Cumulus should be looking to see what happens in the next couple weeks in Mobile.  If no new Top 40 station signs on they should segue Z96 to a Top40/Dance station for Destin and Pensacola before Spring Break starts.  Extend some live remotes to Capt'n Fun on Pensacola Beach.  Be live from a club every night the whole month of March.

[Tibbs2]

Could be hot talk....gotta wonder if they will use Hot vs. Heat with PFM so close. Rob watch for that little lighty thing on the stereo to turn off over the next day if that talk is going to happen. I have no idea about the strength of Apex as a competitive company. Do they take risks or chances? Or are they mainstream and careful?

[trock]

Radioinsight has just decanted the whole foxie1031 idea. Saying whoever purchased the domain has put it up for auction.