"The BIG One" oh One Five

[RickRose]

In a recent move Kicks has decided to modify their moniker to "KICKS THE BIG ONE OH ONE FIVE" in an another attempt to  compete against the Bull. I do know that Kicks has a slightly stronger signal and is a C0 while the Bull is only a C1. The transmitters for both stations are within hundreds of feet of each other but 101.5 has a HAAT of 329meters and 94.9 is only 298 meters. Kicks has really steped up with the real competition.

[Brian Donegan]

I thought The Bull was competing with The Eagle, not Kicks. 

[amlover]

I honestly don't think Atlanta needs 3 major fm's playing Ctry. music.

[MissMitchie]

I agree with you amlover. The Atlanta area needs either an Oldies station or a Standards station.

[BRENT]

I agree with you amlover. The Atlanta area needs either an Oldies station or a Standards station.

BINGO,

I am sick to death of Country.

Plus we  have  107.1 and 106.1 that are easily picked up in Atlanta.
In fact doesn't 107.1 consider theselves an Atlanta station yet?

[Rodney Ho]

And don't forget about 92.5/The Bear on the Southside. Actually, with Lite gone, there is a possible opening for another AC station.

[no1uno]

I agree with you amlover. The Atlanta area needs either an Oldies station or a Standards station.

BINGO,

I am sick to death of Country.

Plus we  have  107.1 and 106.1 that are easily picked up in Atlanta.
In fact doesn't 107.1 consider theselves an Atlanta station yet?

So then how do you feel about...VEE, WALR, WHTA, WAMJ, WAOK, and arguably PZE, and JZZ?  Or VIVA, El Padron, LKQ?

So how do you feel about VEE, WALR, WHTA, WAOK, WJZZ

[country boy]

personally I think "The Big" line sounds bad. The first time I heard it, I thought it was a jock being creative. Just sounds silly to me. It does not make me think, "Oh they must have a stronger signal than the Bull".

[redradioranger]

personally I think "The Big" line sounds bad. The first time I heard it, I thought it was a jock being creative. Just sounds silly to me. It does not make me think, "Oh they must have a stronger signal than the Bull".

Do you think that's the message? A bigger signal? The fact that's it's not clear runs counter to some basic rules of marketing. Maybe someone should slip them a copy of "Postioning The Battle for Your Mind" Trout and Reis.

[RCA77]

According the basic rules of RADIO marketing, they should immediately add "NEW!!" in there....

"THE NEW KICKS THE BIG ONE OH ONE FIVE" ! !