What exactly DOES Atlanta need in radio?

[Plum]

there are no finer two people in the world than mr. and mrs. joseph.  i didn't work there very long, but they were truly great people who knew how to throw a good party.  and they let me do my thing while i was on the air and appreciated me for it.  and when they sold the station they sent all of us a check above and beyond our regular pay just to thank us.  they did not have to do that.  good people they are for sure

[rockoneradio]

we need a new format that plays just christian rock! like the call fm in miami this format would do great here

[buggo1]

Soft AC. With B98.5 going more uptempo (and Mainstream AC playing more and more Hot AC records), there's room to cash in on a broad-based gold Soft AC format. Couple that with the lack of Adult Standards and Oldies formats in the market, and you've got an upper-demo gold mine.

[lipripper]

I would say we need a station that is willing to take a risk and do something no other station will do in this market.

What do you people think? You treat radio like a game, not a business. Granted, there's two factions working here..the bean counters and the creatives. Both must work together.

Let me ask YOU this question..would you let someone use your money to "play around" and "take risks" and NOT show a profit?

Come on. Let's use our brains and realize how things have changed.

[rockoneradio]

christian rock is a risk . check out the call fm in miami they are doing really good. we need maybe a indie rock s tation that a be cool

[Neil Millman]

Christian - Christ-like, religious.
Rock and Roll - Slang for sexual intercourse, the devil's music.

Christian Rock is an Oxymoron, like Military Intelligence and Deliberate Speed and Jumbo Shrimp and Corporate Ethics and Microsoft Works and Healthy Tan and...you get the picture.

[Radio K!]

I would say we need a station that is willing to take a risk and do something no other station will do in this market.

What do you people think? You treat radio like a game, not a business. Granted, there's two factions working here..the bean counters and the creatives. Both must work together.

Let me ask YOU this question..would you let someone use your money to "play around" and "take risks" and NOT show a profit?

Come on. Let's use our brains and realize how things have changed.

Well, some one should realize that "Taking a risk is needed"! Radio is in such bad shape because the old formulas are not working. Taking that risk, and developing new talent, and new concepts might be what it takes to produce revenue in the future. The big boys need to be looking at the next decade instead of the next fiscal quarter.  There are a of of untapped ideas, and resources out there.

[CONSultant]

Christian Rock is an Oxymoron, like Military Intelligence and Deliberate Speed and Jumbo Shrimp and Corporate Ethics and Microsoft Works and Healthy Tan and...you get the picture.
[/quote]

Yeah, Neil, we get the picture... Neil Millman...cutting edge PD wannabe...stuck in 1950's inaccurate terminology.

[KevinFodor]

A station that has more than a handful of tunes on their playlist.  I know - I know, research tells management
that too many songs are a tune out but has any operation ever had an expanded playlist?  On an oldies station for istance, go back an grab songs that barely cracked the Top 40 list instead of playing only those that made the top 10 over and over and over again.  Honestly, weren't those tunes run-into-the-ground first
time around?  Country music radio does it too --- George Jones DID have more than two or three hits so
why not play them instead of wearing out the same old songs day in and day out!

On Oldies...

Yes, it's been done...and failed.  Many times.

[tcsnrayp]

On Oldies...
Yes, it's been done...and failed.  Many times.

True enough and I was a believer for many decades. But then the Jack-ish formats proved--in some markets at least--that the deeper list can work. In fact, probably proves what listeners have been saying for ever... "not enough variety", "same songs over and over", etc.

It is STILL about playing the RIGHT songs.