I would say we need a station that is willing to take a risk and do something no other station will do in this market.
What do you people think? You treat radio like a game, not a business. Granted, there's two factions working here..the bean counters and the creatives. Both must work together.
Let me ask YOU this question..would you let someone use your money to "play around" and "take risks" and NOT show a profit?
Come on. Let's use our brains and realize how things have changed.
Well, some one should realize that "Taking a risk is needed"! Radio is in such bad shape because the old formulas are not working. Taking that risk, and developing new talent, and new concepts might be what it takes to produce revenue in the future. The big boys need to be looking at the next decade instead of the next fiscal quarter. There are a of of untapped ideas, and resources out there.