Based on my 2005 visit to Vegas, I would say there is a HUGE Hispanic population. Someone out there, I am sure, has the ethnic breakdown of the city. A lot of Hispanics do like sports, moreover baseball. Add that to the NFL's push for Hispanic awareness in football, and I feel "ESPN Deportes" will do rather well. Will this turn into ratings success? Highly doubtful. BUT... will it sustain enough of a revenue flow? You bet!!! Remember: radio is a business, it's always revenue over ratings.
Bill, will they also carry Beisbol en Espanol, perhaps the Dodgers?
There is one sport Spanish speaking Hispanics like in the southwest... soccer. Baseball is played in a very small part of Mexico, and is a ratings killer. American football has about as much appeal to Spanish speaking Hispanic as water skiing does to Eskimos. But, they can probably make some money from gringo advertisers who don't know this.