Star Has Flipped

[DavidEduardo]

Type in www.fresh1027.com...you get NYC's station for "Today's Soft Music - Fresh 102.7"  How is Vegas' Fresh going to differentiate themselves from New York's Fresh on the web, since the station in New York has the web address locked up?  Same format, same moniker/handle, same frequency, but different cities.

There are many variants, like Nevadafresh.com or Vegasfresh.com or whatever else can be used to identify it. Or maybe just 1027fresh instead of the other way around. It all depends how they position it on air.

[Jay F]

I heard a promo voiced by the station's PD that says that they will just play today's "freshest" music without the old tired songs that Sunny has played to death; and without the hard teen pop that Mix plays.

That reminds me of the stations in the 90s that used the positioner "the biggest variety of your favorites without the hard rock, rap, or sleepy elevator music". Most of those "without" stations didn't do very well.

[ks1079]

they should change their name again to WORST 102.7 and play non stop reggaton.

[Mrtraveler01]

They are now playing 7 second music clips and asking listerner for their input on which ones they want to hear. They are also promoting their new station website as 1027fresh.fm, that's going to confuse me for a while.

[poopooONradio]

Here's the low down from the best...TOM TAYLOR:

Beasley gets “Fresh” in Vegas, and mellows hot AC “Star” down to “Today’s soft music.”
The flip that T-R-I teased early Friday morning happened as you were getting that first cuppa joe, and we told you about it on the Radio-Info.com site by late morning. What was the impetus for the change from “Star”? It had shown no growth from a 2.3 12+ share over the last three Arbitron quarterlies, and Beasley decided there’s potential for a hip soft AC branded with the “Fresh” image. The change comes not long after new programmer Don Hallett gets to Vegas, and it’s worth noting that he’s keeping the entire jock lineup from the “80-90s-Now” hot AC “Star.” Beasley’s streaming the new station (featuring Bryan Adams, Dido, Daughtry, Mary J. Blige, Lifehouse, Eve 6) at 1027fresh.fm.

[Garuda]

Actually Tom Taylor didn't quite get it right.

"He's keeping the entire jock line-up" is a bit deceptive because Start102.7 had jettisoned the morning show and other jocks few months ago, moving the idiot, Mike O'Brien, over to Beasley's KKLZ and middayer Rick Kelley to the Beasley country station. And they fired the woman who'd been doing the morning show with the idiot O'Brien.

So, "keeping the entire jock line-up" kinda skirts the issue a bit. They didn't keep the entire jock line-up.

[billalm]

So what Beasley has done here is almost gone full circle.  Instead of just re-FRESHing KJUL a few years ago, now they've decided that they DO want that older "Sunny" audience.  Geez.... this seems to be the most confused radio group in the country.

[Jay F]

So what Beasley has done here is almost gone full circle.  Instead of just re-FRESHing KJUL a few years ago, now they've decided that they DO want that older "Sunny" audience.  Geez.... this seems to be the most confused radio group in the country.

Don't let the "Today's soft music" positioner fool you. The music on FRESH is similar to what they were playing as STAR. They are closer to MIX than SUNNY.

[monkeyjoy]

Um...I'm the woman Garuda alluded to who was "fired" that was working with "the idiot O'Brien" (his words, not mine...)

I was not fired, I quit. I would have known if I'd been fired, mainly because there would have been a severance check involved.

There wasn't.

I left to go play in the Spamalot" orchestra at Wynn, then had an opportunity to go to work at The firm Public Relations/Marketing. I am doing both.

Beth Lano