Only other comment is, I also feel Renda pulled the plug on the oldies format way to soon! Just feel the Movin format is a very poor flash in the pan. But I will say The Gator, and Lite 96.1 are very solid.
True. But it gets back to everyone marching to the beat of the same drummer. There are a few powerful decision makers in radio. Do they always make the correct decision? Of course they don't. Many just follow like sheep. Oldies would have served Renda better - period. It would be refreshing to see more independent thinking, a return to local programming and to see those in charge recognize format potential and not just do what everyone else does. Perhaps the current way of doing things will see today's oldies return, especially if the format continues to do well in other markets.
All ill say is COX is in a rough spot... but so is everyone else in radio...sales and revenue our down in almost everywhere city and cluster across the country... Cox, Clear Channel, Renda, Cumulus, Citadel, Entercom, CBS, etc, etc... .... but hey the Yankees cant win the world series every year...
Interesting how you made a reference to the Yankees and winning. I think to a large extent, the Yankess have performed very well for decades because Steinbrenner has literally raided the competition and offered big bucks to the very best in talent. It may not be totally fair but it comes down to you get what you pay for. If revenue is down, do you think it has something to do with the product offered? Over the years, talent has been restricted to the point that they are no longer relevant. The easy fix for Cox and others is to slash payroll and to pay as little as they can for those on the air or to give them so many different hats to wear. This is a short term solution in my humble opinion.
Terestial radio has the potential to do much better. Listeners respond positively to local community involvement and in hearing a friendly voice that makes them feel like they are listening to their best bud. And when that best bud promotes a product or service, I think that is a very effective route.
I just returned to town after spending a week in South Florida. Both going and coming, I drove during morning drive. Radio is a vast wasteland through most of this state. Talk about dull and boring. If I were an advertiser, I certainly wouldn't pay much to air an ad. And if the prime time of radio is terminal, things are certainly not good.
Interesting about South Florida is Cox Radio's WFLC - the Coast is performing very well and has virtually tied with the long time AC heritage station. One of the reasons I think is they have a lively morning show and the talent is given some liberty to actaully say something. Plus the station is staffed on the weekends. Yes, Miami is a much bigger market than Jax but I don't believe we deserve anything less. People respond when there is something worth listening to,
I don't feel sorry for Cox Radio. They get what they deserve. There had tremendous talent over the years here in Jax that has been replaced by something quite forgettable. And offering limited formats and discounting large segments of the listening audience doesn't help either.