Summer book today...

[longtimelistener]

I just ran the numbers. Russ is #1 P25-54.
Hardline #2.

But KTCK is number 1, by a healthy stretch, in M25-54.  KLLI is 7th.

Thank you. I'm amazed that anyone except programmers talk about TSL. It has nothing to do with advertising sales.

[Mummity]

TEE-BOX IS #1

[little1]

I just ran the numbers. Russ is #1 P25-54.
Hardline #2.

But KTCK is number 1, by a healthy stretch, in M25-54.  KLLI is 7th.

Thank you. I'm amazed that anyone except programmers talk about TSL. It has nothing to do with advertising sales.

Not entirely true.  For example, The Ticket doesn't have huge cume numbers. But their TSL is the envy of every station in town. 

Remember one important thing.  Russ having 50K people who tune in and listen for 15 minutes may be great.  But if KTCK only has 25K listeners, but they tune in for a half hour, the ratings are the same...

[DavidEduardo]

Thank you. I'm amazed that anyone except programmers talk about TSL. It has nothing to do with advertising sales.

Sure it does. If two stations have the same cume, but one has twice the TSL, it's AQH persons, rating and share will be double that of the other station, and its reach and frequency will make it a better buy with a higher percentage of cume reachable with fewer spots.

[GumpyJumptooth]

[/quote]
Sure it does. If two stations have the same cume, but one has twice the TSL, it's AQH persons, rating and share will be double that of the other station, and its reach and frequency will make it a better buy with a higher percentage of cume reachable with fewer spots.
[/quote]

Not INTENTIONALLY trying to be a nitpicker here, but wouldn't the cost per spot have to be factored in to determine whether which station was the better buy?

[longtimelistener]

Thank you. I'm amazed that anyone except programmers talk about TSL. It has nothing to do with advertising sales.

Sure it does. If two stations have the same cume, but one has twice the TSL, it's AQH persons, rating and share will be double that of the other station, and its reach and frequency will make it a better buy with a higher percentage of cume reachable with fewer spots.

That's why buyers look at the AQH.